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Japanese fashion magazine From Wikipedia, the free encyclopedia
ViVi (ヴィヴィ) is a Japanese fashion magazine published by Kodansha. It is published in Japan, China, Taiwan, Hong Kong, and Thailand.
| |
| Categories | Fashion |
|---|---|
| Frequency | Monthly |
| Circulation | 234,370 (2011) |
| Publisher | Kodansha |
| First issue | May 1983 |
| Country | Japan, Taiwan, China, Hong Kong |
| Based in | Tokyo |
| Language | Japanese, simplified Chinese, traditional Chinese |
| Website | NET ViVi |
Vivi was first published in May 1983.[1][2] The target age group are teens and young women 17–27 years old, with the main demographic of readers being college students and young office ladies.
The magazine's cover queen' is Namie Amuro, who has been featured on the cover the greatest number of times. Other artists frequently featured on the cover include Ayumi Hamasaki and Kumi Koda.
In Taiwan, Vivi is published in Chinese language.[3]
The circulation of Vivi was 286,039 copies in 2010 and 234,370 copies in 2011.[4]
These models are regularly employed by ViVi magazine.[5]
The magazine features regular appearances by ViVi models and a monthly series of articles by popular singers of the readers' generation.
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