Viva Kennedy Campaign
1960s Mexican-American political campaign / From Wikipedia, the free encyclopedia
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The Viva Kennedy Campaign was a Mexican-American outreach program run by the presidential campaign of Senator John F. Kennedy from 1959 to 1963. The campaign functioned in the format of clubs networked across the Southwest, working to register Latino voters and increase the Latino turnout for Kennedy in the 1960 Presidential election against Richard Nixon.
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