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Market of vendors selling goods or services specific to an industry or trade From Wikipedia, the free encyclopedia
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy.[1][2]
There are three types of vertical markets which encompass successive market stages of production and distribution: corporate, administered and contractual.