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The image of Madonna is an articulated theme both in press and academia. Since she burst on the scene in the 1980s, social scientists have concurred that her image has been more discussed than her music. Madonna is widely credited by critics to be the first female artist in music history in having completely control of both her music and image.
She has been considered a trailblazer for the way deployed her image and many others individuals followed suit. Since this process, she has used various elements, including re-inventing her image constantly, exploring the concept of identity playing with different roles, stage personae and gender. According to more than one observer, all of these were elements that Madonna explored and popularized more than any other female artist before her. Her image was attached with her health condition, as well her overall physical appearance. All of this influenced the way in which she is read, and derived semiotic studies on her.
Other authors have noticed the metric of age has defined Madonna's image as well. During her career, she has suffered of ageism, with a widespread spread during the 1990s and onwards. Despite there is other older woman celebrities than Madonna living in the contemporary time with her, the case of Madonna has been scrutinize by the mass media. Various have praised Madonna's advocacy against ageism and described her a pioneer.
To the extend, multiples observers noticed Madonna's cultural significance and contributions in these areas adding that she introduced a new physicality into female pop performances, contributed to change the idea of female physique and also they way women are represented in popular culture. In regards reinvention, authors praised the way she deployed this concept and give credited to her to normalizing it for artists to reinvent their image.
However, she also faced a lot of criticism in her contributions and usage. To her critics, she was more imagen than substance.