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Saizeriya Co,. Ltd. (株式会社サイゼリヤ, Kabushiki-gaisha Saizeriya) ({{tyo|7581}}) is a company who manages Saizeriya, a Japanese chain of Italian family-style restaurants.
Company type | Public company ({{tyo|7581}}) |
---|---|
Industry | Restaurants |
Founded | Yoshikawa, Saitama, Japan (May 1, 1973 ) |
Key people | Yasuhiko Shougaki (正垣泰彦) (Executive director) |
Services | Italian cuisine (chain) |
Revenue | ¥ 82,700,000,000 JPY |
Total assets | ¥ 61,000,000,000 JPY |
Number of employees | 1,454 |
Website | www.saizeriya.co.jp (in Japanese) |
The current president of the company, Yasuhiko Shōgaki, worked at a western restaurant in Ichikawa, Chiba called Saizeriya while he was attending Tokyo University of Science. The manager at the time recognized his skill, and when Shōgaki became a senior in school, he inherited the restaurant. Italian cuisine was become more popular at the time, so Shōgaki converted the restaurant to Italian food - but customers stopped coming. Shōgaki then cut the prices by 70%, and the restaurant did so well that lines started to appear, and he had to open another store.[1]
In May 1973, Shōgaki established a kabushiki gaisha called Maria-nu (マリアーヌ) in Ichikawa. The company then started doing expanding as a restaurant chain. The headquarters continued to be in Chiba prefecture. In 1987, the company changed its name to Maria-no (マリアーノ). In 1992, the company again changed its name to Saizeriya.
These days, the network of stores has grown considerably. As a low-price restaurant, the chain has grown to over 750 stores. There are a few forms that Saizeriya locations can take: they can be found in any number of buildings in Japan, as roadside stores, as piloti types, locations in commerce buildings and train stations, and so on. If a desirable location is found, without questioning, they will actively continue in the capital region. Because Saizeriya will open a store where a competitor has withdrawn, the form of Saizeriya stores, as well as their trademarked logo that is posted on billboards is often varied.
Starting on August 24, 2005, they started operating a fast food store called "Eat Run" (イート・ラン). As of 2008, they operate three stores: one in Jūjō, Tokyo, one in Kawaguchi, and one in Aoto, Katsushika, Tokyo.
In October 2006 it was announced that Saizeriya's stores had done the best in 8 years. As of August of that year, sales were up by 3%. Customer numbers were up by 2.1%, and the average amount spent per customer had increased by 0.8%. The company was able to cover the price of increasing its stores, as well as also improving the quality of the menu and achieve better results while also increasing its base customers and amount sold.[2]
Low price menu (July 18, 2008 broadcast on Rankin no Rakuen, a variety show (Mainichi Broadcasting System created, TBS), the whole menu can be eaten for 26,000 yen) was completed, and support of the introduction of the whole store's drink bar was high amoung the young. A number of alcoholic drinks and more than 10 types of wines are available, which was a plot to differentiate from other stores. Saizeriya's import of Italian wine is number one in the country.
The store is not limited to Italian food; gratin and Hamburg steaks were added to the menu, and a takeout menu was established.
The interior design of the store is decorated with pictures suggesting Italy, and Italian-style paintings are affixed to the ceilings. Although a low price menu is the main object, the interior design and furnishings are deliberate, the application of which is to create an atmosphere where the customers can enjoy themselves while eating.
In August of 2008, Saizeriya Co,. Ltd. started a chain of fast food hamburger specialty shops called "Eat Run" (イートラン). There are currently six shops. In June 2003, a subsidiary was established in Shanghai, and as of August 2007, fifteen stores were in operation there.
"Japan is truly a prosperous country, to do help" is their business idea, "We offer the same price of spaghetti as that of ramen" mindset that is popular price - these are to be treated as cost suitability, and a price range that does not disappoint and the menu "cheap, delicious food" is a policy that is offered.
This policy still held true when the company went overseas to China, and when this happened, "The Chinese want to eat cheap, delicious Italian food" was the founding idea, though they completely complained. However, the independent funds (i.e. no joint management) few were approved advance example. Incidentally, the offer for spaghetti was 9 yuan (about 144 yen). They became local mature stores.
The construction of manufacturing and distribution systems were watched, and in Shirakawa, Fukushima, Saizeriya owns 1,000,000 tsubo (3,310,000 m2) of farmland. "Kamissari-" (カミッサリー) (food manufacturing and distribution factories) are in Fukushima, Saitama, Kanagawa, and Hyogo prefectures. One foreign location is in the outskirts of Melbourne, Australia, where Saizeriya Australia estabished a 400,000 tsubo (1,324,000m2) manufacturing factory.
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