Tiffany & Co. flagship store
Retail flagship in Manhattan, New York / From Wikipedia, the free encyclopedia
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The Tiffany & Co. flagship store is a ten-story retail building in Midtown Manhattan, New York City, within the luxury shopping district on Fifth Avenue between 49th and 60th Streets. The building, at 727 Fifth Avenue, has served as Tiffany & Co.'s sixth flagship store since its completion in 1940.[1] It was designed by New York City architects Cross & Cross in a "conservative modern" style.[2]
Tiffany & Co. flagship store | |
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General information | |
Type | Retail |
Address | 727 Fifth Avenue, Manhattan, New York City |
Coordinates | 40.7626°N 73.9738°W / 40.7626; -73.9738 |
Completed | 1940 |
Renovated | 1980, 2001–2006, 2020–2023 |
Owner | Tiffany & Co. |
Technical details | |
Floor count | 10 |
Design and construction | |
Architect(s) | Cross & Cross |
The building contains a facade of granite and limestone. Its five storefront displays, changed about eight times a year, have had various designers over their history. A 9-foot (2.7 m) statue of the mythological figure Atlas is situated on the second story of the building's west facade, facing Fifth Avenue. The building's first-floor main salesroom, covering 8,400 sq ft (780 m2) with a ceiling 24 ft tall (7.3 m), has no supporting columns in its superstructure. The upper floors were built with public and private showrooms.
Prior to the building's construction, Tiffany & Co. had its flagship at 401 Fifth Avenue, twenty blocks south. The site was leased from First National City Bank in May 1939 and the store opened on October 21, 1940; Tiffany's bought the underlying land in 1963. The building was notably featured in the 1961 film Breakfast at Tiffany's. The store, originally seven stories tall, was expanded in 1980 with a three-story rooftop addition designed by Peter Claman. Tiffany's sold the building in 1984 and reacquired it fifteen years later. The store was renovated during the early 2000s. As part of another renovation, including a replacement rooftop structure, the store was temporarily closed from 2020 to 2023.