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Facebook Pixel redirects to this article, but it isn't mentioned. If this is still the right place for that content, it should mention: Tax filing websites have been sending users’ financial information to Facebook. -- Beland (talk) 09:39, 23 November 2022 (UTC)
It seems in November 2022 a template for missing info was set into the article regarding redirect to this article from Facebook pixel redirect page. I didn't find Facebook pixel mentioned in the article Web beacon, where Facebook pixel was redirected mentioned at all, excluded the template at the top.
In what google found me (in first few pages of over a billion hits) were instructions on how to set it and use it (from the content's supplier's site. In those new name Meta Pixel was introduced and seems preferred, so another redirect from that name to this article could be necessary.
It seems the reason is that Facebook - with their acquisitions - got renamed Meta Platforms (which shall IMO change (mis)use and meaning of the term meta- in science in informatics and science in general; next generation shall mostly misunderstand old scientific and philosophic documents using related terms, and shall not be able to use it correctly in their work in their documents of this type - not WP:OR, just a hypothesis of mine, but high probability: like windows used to be primary with meaning openings to let air and/or natural light into a building and now used primary for Microsoft OS).
One side effect of this name-change is rename of Facebook Pixel to Meta Pixel, another that all on above link mentioned acquisitions (that were not shut down) now use same technology (and a lot of the other businesses and platforms, too, Adobe example below).
To have access to Facebook's tools for use of the returned info you seem to need to have ads manager's account, probably now Meta for Business, which is probably the way Facebook (or Meta Platforms) gets much of their money input (again a hypothesis, no WP:RS, so this has no place in the article, unless/until someone finds a reliable source where someone publish about the same hypotheses in on a reliable peer reviewed site).
Well, in the list of the Google hits was also Adobe Experience Platform, which also includes instructions how to use this (Meta/Facebook/Whatever) pixel. Hopefully, they have not yet made every word available in their registered trademark... Marjan Tomki SI (talk) 20:37, 13 February 2024 (UTC)
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