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Slazenger
British sports equipment brand / From Wikipedia, the free encyclopedia
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Slazenger (/ˈslæzəndʒər/) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct).[1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London.[2] Slazenger was acquired by Dunlop Rubber in 1959. Dunlop was acquired by BTR in 1985. Sports Direct acquired the business in 2004.
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Company type | Privately held company (1881–1959) Subsidiary (1959–85) |
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Industry | Sports equipment, textile, footwear |
Founded | 1881 |
Founder | Ralph and Albert Slazenger |
Headquarters | Shirebrook, Derbyshire, England , United Kingdom |
Area served | Worldwide |
Products |
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Parent | Dunlop Rubber (1959–85) BTR plc (1985–99) Frasers Group (2004–present) |
Website | slazenger.com |
Frasers Group offers a range of products under the Slazenger label, including equipment for cricket, field hockey, golf, swimming, and tennis, and a clothing line. Slazenger produced the official football match ball for the 1966 FIFA World Cup.[3]
Slazenger has the longest-running sporting sponsorship in the world, thanks to its association with the Wimbledon Tennis Championship, providing balls for the tournament since 1902.[4][5]