Revenue management
Marketing discipline / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about Revenue management?
Summarize this article for a 10 year old
SHOW ALL QUESTIONS
See also: Yield management
Revenue management is a discipline to maximize profit by optimizing rate (ADR) and occupancy (Occ). In its day to day application the maximization of RevPAR (Revenue per Available Room) is paramount.
For destinations with benchmark data available the maximization of RGI (Revenue Generated Index or RevPar Index) is the focus of this discipline.
Revenue Mangement is one of the hotel industry's most leveraged cases for the application of AI by the use of Revenue Management Systems.