Rakuten France, formerly PriceMinister, is a French company that runs the e-commerce site fr.shopping.rakuten.com. In 2010, it was purchased by Rakuten and in 2018, it was rebranded from PriceMinister to Rakuten.

Quick Facts Type of business, Founded ...
Rakuten France
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Type of businessSubsidiary
FoundedAugust, 2000
Headquarters,
Key peopleFabien Versavau (CEO)
IndustryElectronic commerce
ProductsBooks, music, video, games, computing, high tech, Fashion, Home, food.
Employees250
ParentRakuten
URLhttps://fr.shopping.rakuten.com
Launched2000
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History

The company was founded in August 2000, originally located in Paris, at 57 Boulevard de la Villette, in a former zeppelin factory dating from the 1880s.

In June 2010, the company was bought by Rakuten,[1] the largest Japanese e-commerce site. The company moved in January 2012 to the former department store "Au Reaumur" in central Paris. In May 2014, four years after the acquisition by Rakuten, Pierre Kosciusko-Morizet and Pierre Krings [fr] announced that they were leaving their positions as CEO and COO of Rakuten Europe and general director of PriceMinister. Olivier Mathiot, co-founder and former director of marketing and communications, was promoted to CEO of PriceMinister.

In late 2018, the site was rebranded as Rakuten and then transferred to the Rakuten domain.[2] That year Fabien Versavau became CEO.[3]

See also

References

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