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California-based adtech company From Wikipedia, the free encyclopedia
OpenX Technologies, Inc. is a programmatic advertising technology company founded in 2008.[2] It has raised over $75 million from Accel, Index, Samsung, Dentsu, Mangrove Capital and others.[3]
Company type | Private |
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Industry | Online Advertising, Big Data |
Founded | 2008 |
Founder |
|
Headquarters | Pasadena, California |
Key people |
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Products | Ad Server, Ad exchange, SSP |
Number of employees | 200+[1] |
Website | openx |
OpenX has offices in Pasadena (HQ), New York, Tokyo, London, and Kraków.[4]
In September 2017, OpenX acquired two publisher tools, Mezzobit and PubNation.[5]
After laying off "around 100 employees" in December 2018,[6] the following month OpenX announced plans to move all on-premises workloads fully into the Google Cloud Platform by Q2 2019.[7]
In May 2019, OpenX launched OpenAudience, a planning and targeting tool based on LiveRamp and Tapad data.[8]
In January 2020, OpenX announced that CEO and co-founder Tim Cadogan was leaving to become the CEO of GoFundMe and that President John Gentry would step into the CEO role.[9] This was followed in April by another round of layoffs where 15% of the company was affected.[1]
In December 2021, the Federal Trade Commission announced that OpenX would pay a $2 million fine "to settle allegations that the company violated federal children's privacy law." Originally, the fine was to be $7.5 million but it was reduced "due to the company's inability to pay."[10][11]
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