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Television production company From Wikipedia, the free encyclopedia
Objective Media Group (OMG), previously known as Objective Productions, is a media company that produces entertainment, factual entertainment, reality, factual and scripted programming. It has produced shows including The Cube, Lingo, The Gold, Feel Good, Peep Show, Fresh Meat, and Toast of London. The company has offices in London, Manchester, Glasgow, Scotland and Los Angeles, California.[1]
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![]() Objective Media Group’s logo since 2016. | |
Formerly | Objective Productions (1991-2016) |
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Company type | Subsidiary |
Industry | Television production |
Genre | Comedy, Entertainment, Factual Entertainment, Documentary |
Founded | 1991 |
Founder | Andrew O'Connor |
Headquarters | , |
Parent | All3Media (2007–present) |
Divisions |
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Subsidiaries |
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Website | objectivemedia |
Objective has won a number of awards including BAFTA,[2] RTS Awards,[3] British Comedy Awards,[4] Rose d'Or,[5] Monte Carlo Golden Nymphs and the South Bank Show.
Objective Productions was founded in 1991 as Objective Productions by Andrew O'Connor.
On 15 August 2007, British independent powerhouse group All3Media has acquired Objective Productions in order to expand its TV production and distribution.[6]
On 24 September 2015, Objective announced that they would go a creative restructure.[7]
On 17 December 2015, Objective has announced that they had launched a factual entertainment label with Deborah Sargeant in which it was named Second Star Productions.[8] But on 22 April 2022, after the departure of Deborah Sargeant, the founder of Second Star Productions, Objective Media Group has folded Second Star into Betty TV.[9]
On 6 January 2016, Objective had joined forces with Moira Ross to launch entertainment label Panda Television.[10]
On 18 January 2023, Objective and its parent company All3Media announced that they have sold producer Main Event Media which was founded by Jimmy Fox in 2017 to Religion of Sports in an exclusive production deal with the latter now being a production arm under the former.[11]
Part of All3media, Objective Media Group is led by Layla Smith[12] and is composed of the following companies: