Noggin (brand)
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Noggin was an American edutainment brand launched on February 2, 1999.[1] It was co-founded by MTV Networks (owners of Nickelodeon) and Sesame Workshop.[2][3] It started out as a cable television channel and a website, both centered around the concepts of imagination, creativity, and education. From 2015 to 2024, Noggin was a streaming service.[4]
Product type |
|
---|---|
Owner | Paramount Global |
Country | United States |
Introduced | February 2, 1999 (Television channel)[1] March 5, 2015 (Streaming service) |
Discontinued | September 28, 2009 (Television channel) July 2, 2024 (Streaming service) |
Markets |
|
Previous owners | Sesame Workshop (co-owner; 1999–2002) |
Website | noggin.com |
In Noggin's first three years, it was mainly aimed at pre-teens and teenagers.[5] One of Noggin's goals was to disprove the idea "that educational programming is not entertaining enough to attract pre-teens and young adults."[6] It only aired preschool shows in the morning and devoted the rest of its schedule to tween and teen shows. In April 2002, Noggin extended its preschool block to last for 12 hours, airing from 6 a.m. to 6 p.m. daily, and the teen block ran from 6 p.m. to 6 a.m.[7][8] The teen block was given a new name, "The N," to distinguish itself from the preschool block. The shows that made up Noggin's original older-skewing lineup aired exclusively during The N from 2002 onward.
Sesame Workshop eventually sold its stake in Noggin to Viacom in August 2002 but continued to co-produce shows for Noggin until 2009.[9] The original Noggin channel closed on September 28, 2009, and the brand was dormant until 2015, when it was announced that Noggin would relaunch as a streaming service.[10] The service launched on March 5, 2015.[11] Since 2020, the Noggin streaming service had produced its own exclusive shows.[12] On February 15, 2024, Paramount Global laid off Noggin's staff and announced that the Noggin streaming service would shut down soon.[13] The service shut down on July 2, 2024, with some shows moved to Paramount+.[14]