Luminate (company)
Tracking system for music and music video sales / From Wikipedia, the free encyclopedia
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Luminate Data, LLC (formerly MRC Data and P-MRC Data) is a provider of music and entertainment data. Established as a joint-venture in 2020, it brought together Nielsen Music, Alpha Data (formerly BuzzAngle Music) and Variety Business Intelligence (formerly TVtracker).
Industry | Music and Entertainment data |
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Founded | 1991; 33 years ago (1991) |
Founders |
|
Headquarters | Los Angeles, California |
Key people | Rob Jonas (Chief Executive Officer) |
Owner | Eldridge Industries and Penske Media Corporation |
Website | luminatedata |
In December 2019, Eldridge Industries' Valence Media, then parent company of Billboard, acquired Nielsen's music data business, reuniting it with Billboard for the first time since its spin-off to E5 Global Media from Nielsen Business Media.[1] It was renamed MRC Data in 2020 after Eldridge Industries merged Valence with the film and television studio MRC. and was then brought under its PMRC joint venture with Penske Media Corporation as P-MRC Data. It was renamed once more to Luminate Data in March 2022.[2][3] In August 2022, the MRC merger was unwound, with Eldridge Industries taking sole ownership of its stake in PMRC.[4]