More & More (Twice song)

"More & More" is a song recorded by South Korean girl group Twice. It was released on June 1, 2020, by JYP Entertainment as the lead single of the group's ninth extended play of the same name. The song was written by Park Jin-young and Bibi, while composed by Zara Larsson, Julia Michaels, Justin Tranter and Uzoechi Emenike. Musically, it is a tropical house song featuring an instrumental chorus. The lyrics detail the emotions that intensifies in a romantic relationship.

"More & More"
English version cover
Single by Twice
from the EP More & More
Language	Korean
Released	June 1, 2020
Genre	Tropical house
Length	3:19
Label	JYP Republic
Composer(s)	Zara Larsson Julia Michaels Justin Tranter Uzoechi Emenike
Lyricist(s)	Bibi J. Y. Park
Twice singles chronology
"Fake & True" (2020) "More & More" (2020) "Fanfare" (2020)
Music video
"More & More" on YouTube

Upon release, "More & More" received generally positive reviews from music critics, who praised the group's vocals, the production and musical direction. Commercially, the song debuted at number four on the Gaon Digital Chart and at number three on the Billboard Japan Hot 100 chart. The track also charted at number two on the US World Digital Song Sales chart.

An accompanying Garden of Eden-themed music video for the song was released in conjunction with the release of the song and features the group dancing in a colourful forest. The video amassed 14.7 million views in 15 hours on YouTube. Twice promoted the song with televised live performances on various South Korean music programs including M! Countdown, Music Bank and Inkigayo.

Background and release

On April 28, 2020, Twice revealed the title and release date of the song during a press conference.^[1][2] A music video trailer for the song was released on May 24, followed by a teaser on May 26 at midnight. The clips depict the group in fairy-themed outfits inside a forest performing the track's "intro" choreography.^[3][4] "More & More" was released for streaming and digital download on June 1, 2020, by JYP Entertainment as the lead single of the group's ninth extended play of the same name.^[5][6][7]

Twice's sixth Japanese maxi single, "Fanfare", was released on July 8, 2020, including the Japanese-language version of "More & More". This version was also included in the compilation #Twice3, released on September 16, 2020. The Japanese lyrics were written by Natsumi Watanabe.^[8] During their online concert "Beyond LIVE - Twice: World in a Day", held on August 9, 2020, Twice announced their English-language version of "More & More", which was released on August 21, 2020.^[9]

Composition

"More & More" is described as a rhythmic, summery midtempo tropical house song.^[5][10] It incorporates an EDM-heavy and synth-pop instrumental chorus, and a dubstep-influenced dance-break music at its bridge.^[10][11] Based on characteristic "seasonal sounds," the song opens with "velvety vocals" that shifts towards a synth-based refrain.^[5] In terms of musical notation, the song is composed in the key of F major at a moderate tempo of 107 beats per minute. It runs for three minutes and nineteen seconds.^[12] The lyrics revolve around the intensifying longing and desire that a person in love endures.^[5]

Critical reception

Kim Do-heon of IZM praised the song's production, melody and sound writing, "Tropical House song 'More & More', which has a neat and calm sound structure, has been polished neatly and well, removing a considerable number of lively adrenaline and busy sound samples and putting in as much sound as necessary."^[13] Reviewing for Time, Kat Moon complimented the song's musical direction and dual concept, while also appreciating the group's vocals on the hook of the track.^[10]

Upon release, "More & More" topped the real-time charts of major Korean music platforms including Melon, Bugs, Genie, Soribada and Naver Music.^[14][15] The track debuted at number four on the Gaon Digital Chart for the chart issue dated June 6, 2020.^[16] The song topped the component Download Chart while peaking at number five on the Streaming Chart.^[17][18] Additionally, the song charted at number two on the US Billboard World Digital Song Sales chart and at number three on the Billboard Japan Hot 100 chart.^[19][20]

Music video and promotion

Music video

The music video was inspired by the Garden of Eden.

An accompanying music video for "More & More" was uploaded to JYP's official YouTube channel on June 1, 2020.^[21][5] Upon release, the video went viral, garnering 14.7 million views in only 15 hours.^[14] Filmed in Jeju Island, the video is choreography-heavy and inspired by the Garden of Eden.^[10][22] The opening scene depicts the group in the backdrop of a paradise-like forest surrounded by "bright neon foliage", butterflies, and animals.^[11] The clip is interspersed with scenes where the group is seen dancing, and reaching for apples or preparing to take a bite.^[10] Having a "bohemian" and summer festival-like vibe, it also features the members dancing on a platform on a lake.^[11] Besides the cheerful and vibrant atmosphere, the visual also includes shots of a serpent wrapped around a tree, a black cat, and tarantulas.^[10]

Promotion

A few hours after the album's release, the group's first performance of "More & More" was broadcast live through Naver's V Live app and YouTube.^[23] The group promoted the song on various South Korean music programs starting with Mnet's M! Countdown on June 4, 2020.^[24] This was followed by performances on KBS's Music Bank and SBS's Inkigayo.^[25][26] In their second week of promotion, Twice received their first music show trophy for "More & More" on MBC Music's Show Champion.^[27] The group appeared as guests on June 7 episode of the variety show Running Man.^[28]

Accolades

"More & More" won 9 music program awards in South Korea. It was nominated for Best Dance Performance – Female Group at the 2020 Mnet Asian Music Awards and Artist of the Year – Digital Music (June) at the 10th Gaon Chart Music Awards, but lost to "How You Like That" by Blackpink.^[29][30]

Music program awards for "More & More"

Program	Date	Ref.
Show Champion	June 10, 2020	[31]
	June 17, 2020	[32]
M Countdown	June 11, 2020	[33]
Music Bank	June 12, 2020	[34]
	June 19, 2020	[35]
Show! Music Core	June 13, 2020	[36]
	June 20, 2020	[37]
Inkigayo	June 14, 2020	[38]
	June 21, 2020	[39]

Credits and personnel

Credits adapted from Tidal^[6] and Melon.^[40]

• Twice – primary vocals
• J. Y. Park – lyricist, vocal producer
• Uzoechi Emenike – composer, arranger
• Zara Larsson – backing vocals, composer
• Julia Michaels – composer
• Justin Tranter – composer
• BIBI – lyricist
• Brayton Bowman – backing vocals
• Sophia Pae – backing vocals
• Lee Hae- sol – vocal arrangement
• Lee Tae-seop – mixing
• Kwon Nam-woo – mastering engineer
• Choi Hye-jin – digital editing, recording engineer
• Um Se-hee – digital editing, recording engineer
• Lee Sang-yeop – digital editing, recording engineer

Charts

Weekly charts Weekly chart performance for "More & More" Chart (2020) Peak position Japan (Japan Hot 100)[19] 3 Japan Combined Weekly Singles (Oricon)[41] 5 Malaysia (RIM)[42] 2 New Zealand Hot Singles (RMNZ)[43] 12 Singapore (RIAS)[44] 1 South Korea (Gaon)[16] 4 South Korea (K-pop Hot 100)[45] 2 US World Digital Song Sales (Billboard)[20] 2

Monthly charts Monthly chart performance for "More & More" Chart (2020) Peak position South Korea (Gaon)[46] 4 Year-end charts Year-end chart performance for "More & More" Chart (2020) Position South Korea (Gaon)[47] 64

Certifications

Streaming certifications for "More & More"

Region	Certification	Certified units/sales
Japan (RIAJ)[48]	Platinum	100,000,000†
† Streaming-only figures based on certification alone.

See also

• List of Inkigayo Chart winners (2020)
• List of M Countdown Chart winners (2020)
• List of Music Bank Chart winners (2020)
• List of number-one songs of 2020 (Singapore)
• List of Show! Music Core Chart winners (2020)

References

1. "트와이스, 6월 1일 컴백 "신곡은 '모어 앤 모어'"". iplus (in Korean). Archived from the original on June 4, 2020. Retrieved April 28, 2020.
2. "트와이스, 6월 1일 '모어 앤 모어'로 컴백…팬들 위해 직접 스포". Naver (in Korean). Archived from the original on June 4, 2020. Retrieved April 28, 2020.
3. Lee, Gyu-lee (May 24, 2020). "TWICE releases music video trailer for comeback title song". The Korea Times. Archived from the original on June 13, 2021. Retrieved June 9, 2020.
4. Kyung, Jimin (May 26, 2020). 트와이스, 신곡 'MORE & MORE' 인트로 안무 공개.."숲 속의 여신들" [TWICE unveils new song'MORE & MORE' with intro choreography.."Goddess in the forest"]. OSEN (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
5. Dam-young, Hong (June 4, 2020). "Twice sings deep longing for love in 'More & More'". The Korea Herald. Archived from the original on June 8, 2020. Retrieved June 9, 2020.
6. "More & More by Twice". Tidal. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
7. "More & More by Twice". iTunes Store. June 1, 2020. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
8. "MORE & MORE -Japanese ver.-". Naver VIBE. Naver. Retrieved 3 February 2022.
9. "MORE & MORE (English ver.)". Naver VIBE. Naver. Retrieved 3 February 2022.
10. Moon, Kat (June 4, 2020). "The 4 Biggest Takeaways From TWICE's New Album MORE & MORE". Time. Archived from the original on June 8, 2020. Retrieved June 9, 2020.
11. Chakraborty, Riddi (June 1, 2020). "Watch Twice Roam Through Paradise in the Video for 'More & More'". Rolling Stone India. Archived from the original on June 28, 2020. Retrieved June 9, 2020.
12. "Key, BPM and analysis of 'More & More' by Twice". Musicstax. June 1, 2020. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
13. Kim, Do-heon. "MORE & MORE". IZM (in Korean). Archived from the original on June 12, 2020. Retrieved June 14, 2020.
14. Yoon, So-yeon (June 2, 2020). "Twice top charts with 'More & More' EP". Korea JoongAng Daily. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
15. Baek, Ji-eun (June 1, 2020). [공식] 트와이스 'MORE & MORE', 국내외 차트 1위 '퍼펙트 올킬' [[Official] TWICE'MORE & MORE', No. 1 chart in Korea and abroad'Perfect All Kill']. Sports Chosun (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
16. 2020년 23주차 Digital Chart [Gaon Digital Chart - Week 23, 2020] (in Korean). Gaon Music Chart. June 11, 2020. Archived from the original on January 7, 2021. Retrieved June 11, 2020.
17. 2020년 23주차 Download Chart [Gaon Download Chart- Week 23, 2020] (in Korean). Gaon Music Chart. June 11, 2020. Archived from the original on 2018-11-15. Retrieved June 11, 2020.
18. 2020년 23주차 Streaming Chart [Gaon Streaming Chart- Week 23, 2020] (in Korean). Gaon Music Chart. June 11, 2020. Archived from the original on 2017-03-10. Retrieved June 11, 2020.
19. "Twice Chart History - Japan Hot 100". Billboard Japan (in Japanese). Archived from the original on July 12, 2019. Retrieved June 11, 2020.
20. "TWICE Chart History: World Digital Song Sales". Billboard. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
21. "TWICE "MORE & MORE" M/V". YouTube. June 1, 2020. Archived from the original on June 8, 2020. Retrieved June 9, 2020.
22. Kim, Eun-ae (June 1, 2020). 트와이스 'MORE & MORE', 역대급 고품격 청량..9명이라 더 반가운 서머퀸[퇴근길 신곡] [TWICE's'MORE & MORE', a high-end refreshing refresher of the previous class.]. OSEN (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
23. Hong, Hye-min (June 1, 2020). 트와이스, 스페셜 라이브서 ‘MORE&MORE’ 무대 최초 공개 [TWICE unveils'MORE&MORE' stage for the first time in a special live]. Hankook Ilbo (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
24. Yeo, Kyung Yeo (June 4, 2020). '엠카' 트와이스, 청량함 가득 'MORE&MORE' 컴백 무대[별별TV] ['M Countdown' TWICE,'MORE&MORE' comeback stage full of refreshment [Star TV]]. Star TV (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
25. Kwon, Hye-mi (June 5, 2020). '뮤직뱅크' 트와이스, 이제는 '퍼포먼스 퀸'…'MORE & MORE' 완벽 무대 ['Music Bank' TWICE, now'Performance Queen'... 'MORE & MORE' Perfect Stage]. My Daily (in Korean). Archived from the original on June 9, 2020. Retrieved June 9, 2020 – via Naver.
26. Park, So-yeon (June 7, 2020). '인기가요' 트와이스, 'MORE & MORE' 컴백…역대급 퍼포먼스 ['Inkigayo' TWICE,'MORE & MORE' comeback… Historical performance]. Xports News (in Korean). Archived from the original on June 7, 2020. Retrieved June 9, 2020 – via Naver.
27. Shim, Eon-Kyung (June 10, 2020). '쇼챔피언' 트와이스, 컴백과 동시에 1위 "원스 응원 감사..만날 날 고대해" [종합] ['Show Champion' TWICE, No. 1 at the same time as comeback "Thanks for cheering once.]. OSEN (in Korean). Archived from the original on June 10, 2020. Retrieved June 10, 2020 – via Naver.
28. Lee, Young-won (June 7, 2020). [종합] '런닝맨' 트와이스, 2년만 완전체 출연... '런닝맨의 팀장들' 레이스 [[Comprehensive]'Running Man' TWICE, appearing in full after 2 years...'Running Man's Team Leaders' race]. Herald Corporation (in Korean). Archived from the original on June 28, 2020. Retrieved June 9, 2020 – via Naver.
29. "2020 MAMA Nominees". mama.mwave.me. Archived from the original on 2020-11-01. Retrieved 2020-10-29.
30. 10th Gaon Chart Music Awards 올해의 가수（디지털음원）후보자 [10th Gaon Chart Music Awards (Song of the Year) Nominees] (in Korean). Gaon Chart Music Awards. December 7, 2020. Archived from the original on December 7, 2020. Retrieved July 5, 2024.
31. Choi, Hee-jae (June 10, 2020). ‘'쇼챔피언' 트와이스, 컴백 동시 1위 '다같이 활동할 수 있어 감사' [종합] ['Show Champion' TWICE, 1st in a comeback at the same time 'Thanks for being able to work together' [Comprehensive]]. Xports News (in Korean). Archived from the original on June 10, 2020. Retrieved June 10, 2020 – via Naver.
32. "'쇼챔피언' 트와이스, 방송 출연 없이 1위→6관왕 쾌거(종합)". n.news.naver.com (in Korean). Archived from the original on June 17, 2020. Retrieved June 17, 2020.
33. Park, Soo-in (June 11, 2020). ‘엠카’ 트와이스, 몬스타엑스 꺾고 1위 “원스 보고싶어, 꼭 보자” ['M Countdown' Twice beat Monsta X, 1st place 'I want to see Once, I will see you']. Newsen (in Korean). Archived from the original on June 11, 2020. Retrieved June 11, 2020 – via Naver.
34. "트와이스TWICE 음방 100번째 1위 달성". domin.co.kr (in Korean). 12 June 2020. Archived from the original on June 13, 2020. Retrieved June 13, 2020.
35. "'뮤뱅' 트와이스, 출연 없이도 1위...한솥밥 스트레이키즈 컴백→환호 [종합]". Chosun (in Korean). Archived from the original on June 28, 2020. Retrieved June 19, 2020.
36. "'음악중심' 트와이스 1위…아이즈원 민주 새 MC·현진X찬희와 '아로하' 케미[종합]". n.news.naver.com (in Korean). Archived from the original on June 13, 2020. Retrieved June 13, 2020.
37. "'음중' 트와이스, 방송 출연없이 1위‥스트레이키즈·아이즈원 컴백(종합)". n.news.naver.com (in Korean). Archived from the original on June 21, 2020. Retrieved June 20, 2020.
38. "'인기가요' 트와이스 'MORE & MORE' 1위…쯔위 생일까지 '겹경사'". n.news.naver.com (in Korean). Archived from the original on June 14, 2020. Retrieved June 14, 2020.
39. "'인기가요' 트와이스, 방송출연 없이 1위..아이즈원·스트레이키즈·위키미키 컴백[종합]". n.news.naver.com (in Korean). Archived from the original on June 21, 2020. Retrieved June 21, 2020.
40. "More & More" (in Korean). Melon. June 1, 2020. Archived from the original on June 9, 2020. Retrieved June 9, 2020.
41. "Oricon Weekly Combined Singles Chart" (in Japanese). Oricon. Archived from the original on June 10, 2020. Retrieved June 16, 2020.
42. "Top 20 Most Streamed International & Domestic Singles In Malaysia". Recording Industry Association of Malaysia. Recording Industry Association of Malaysia. Archived from the original on June 13, 2021. Retrieved June 24, 2020.
43. "NZ Hot Singles Chart". Recorded Music NZ. June 7, 2020. Archived from the original on October 19, 2016. Retrieved June 9, 2020.
44. "RIAS International Top Charts Week 24". Recording Industry Association (Singapore). Archived from the original on June 18, 2020.
45. "TWICE Chart History: Billboard Korea K-pop Hot 100". Billboard. Archived from the original on July 12, 2019. Retrieved June 26, 2020.
46. 2020년 06월 Digital Chart [June 2020 Digital Chart]. Gaon Music Chart (in Korean). Retrieved July 8, 2021.
47. "2020년 Digital Chart". Gaon Chart. Retrieved January 8, 2021.
48. "Japanese single streaming certifications – Twice – More & More" (in Japanese). Recording Industry Association of Japan. Retrieved January 29, 2023. Select 2022年12月 on the drop-down menu