Mobile web analytics
Study of behaviour of mobile website users / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about Mobile web analytics?
Summarize this article for a 10 year old
Mobile web analytics studies the behaviour of mobile website users in a similar way to traditional web analytics. In a commercial context, mobile web analytics refers to the data collected from the users who access a website from a mobile phone. It helps to determine which aspects of the website work best for mobile traffic and which mobile marketing campaigns work best for the business, including mobile advertising, mobile search marketing, text campaigns, and desktop promotion of mobile sites and services.
This article needs additional citations for verification. (September 2012) |
Data collected as part of mobile analytics typically includes page views, visits, users, and countries, as well as information specific to mobile devices, such as device model, manufacturer, screen resolution, device capabilities, service provider, and preferred user language. This data is typically compared against key performance indicators for performance and return on investment, and is used to improve a website or mobile marketing campaign's audience response.
The majority of modern smartphones are able to browse websites, some with browsing experiences similar to those of desktop computers. The W3C Mobile Web Initiative identifies best practices to help websites support mobile phone browsing. Many companies use these guidelines and mobile-specific code like Wireless Markup Language or HTML5 to optimize websites for viewing on mobile devices.