Mere-exposure effect
Psychological phenomenon / From Wikipedia, the free encyclopedia
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"Familiarity principle" redirects here. For other uses of 'Familiarity', see Familiarity (disambiguation).
The mere-exposure effect is a psychological phenomenon by which people tend to develop liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds.[1] In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person.