Lucky Charms
Breakfast cereal made by General Mills / From Wikipedia, the free encyclopedia
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For other uses, see Lucky Charms (disambiguation).
Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964.[1] The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.
Quick Facts Product type, Owner ...
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![]() A bowl of Lucky Charms with milk | |
Product type | Cereal with marshmallows |
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Owner | General Mills |
Country | United States |
Introduced | March 20, 1964; 60 years ago (1964-03-20) |
Markets | United States, United Kingdom, Canada |
Tagline | "They're magically delicious." |
Website | luckycharms.com |
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