Landmark Worldwide

Not to be confused with Landmark School or Landmark College.

Landmark Worldwide (known as Landmark Education before 2013), or simply Landmark, is an American employee-owned for-profit company that offers personal-development programs, with their most-known being the Landmark Forum. It is one of several Large Group Awareness Training programs.

Landmark Worldwide LLC

Company type	Privately held company LLC
Industry	Personal development
Founded	January 16, 1991 (1991-01-16)
Headquarters	San Francisco, California
Key people	Harry Rosenberg, CEO[1][2][3]
Products	The Landmark Forum, associated coursework
Revenue	$100 million (2016)[4]
Net income	$5 million (2016)[4]
Number of employees	500 employees and 7,500 volunteers[4][5]
Subsidiaries	The Vanto Group Tekniko Licensing Corporation
Website	landmarkworldwide.com

Several sociologists and scholars of religion have classified Landmark as a "new religious movement" (NRM), while others have called it a "self-religion," a "corporate religion," and a "religio-spiritual corporation". Landmark has sometimes been described a cult. Some religious experts dispute this claim, pointing out that Landmark does not meet some characteristics of cults, including being a religious organization, or having a central leader. Landmark has been criticized for the stress it puts on participants while it tries to convert them to a new worldview and for its recruitment tactics: Landmark does not use advertising, but instead pressures participants during courses to recruit relatives and friends as new customers.

As part of the Human Potential Movement, which was centered in San Francisco, Werner Erhard created and ran the est (Erhard Seminars Training) system from 1971 to 1984, which promoted the idea that individuals are empowered when they take personal responsibility for all events in their lives, both good and bad. In 1985, Erhard modified est to be gentler and more business oriented and renamed it the Landmark Forum. In 1991, he sold the company and its concepts to some of his employees, who incorporated it as Landmark Education Corporation, which was restructured into Landmark Education LLC in 2003, and then renamed Landmark Worldwide LLC in 2013. Its subsidiary, the Vanto Group, markets and delivers training and consulting to organizations.

History

In 1985, Werner Erhard (creator of the est training which ran from 1971 to 1984) renamed est to the Landmark Forum, and changed the content to be gentler and somewhat more business oriented.^[4][1][6] He promoted the idea that all events (good and bad) of an individual's life were their own making, and that individuals would be empowered when they take personal responsibility for all events in their lives, an idea based in the Human Potential Movement.^[1][4] Many individuals liked this belief, whether or not it is true, or simply works as a placebo.^[1] The Landmark Forum's niche was for people who did not have major psychological problems, but were nonetheless seeking self-improvement; these people constituted a very large part of society and were not served by the medical psychological establishment, which concentrated on those with mental illness.^[1][2]

In 1991, Erhard sold the intellectual property rights associated with the Forum's concepts to some of his employees, (including his brother Harry Rosenberg who became CEO) who incorporated into "Landmark Education Corporation."^{[1][4][2][3][7]} Landmark paid Erhard $3 million as an initial licensing fee, with additional payments over the next 18 years not to exceed $15 million.^[5][8] The new company offered similar courses and employed many of the same staff.^[9][10] The Forum was reduced in length from four days to three, and its price is about 50% of the cost of the est courses.^[11] In 2001, Rosenberg stated that Landmark had completely purchased the licenses to all of Erhard's concepts and all divisions of the company.^[5]

In 2003, Landmark Education Corporation was re-structured into Landmark Education LLC, and in 2013 it was renamed Landmark Worldwide LLC.^{[citation needed]} Landmark Worldwide states that it operates as a for-profit company, whose employees own all the shares of the corporation.^[12] The company states that it invests its surpluses "into making its programs, initiatives, and services more widely available."^[12]

The company reported in 2019 that more than 2.4 million people had participated in its programs since 1991.^[2] Landmark holds seminars in approximately 125 locations in more than 21 countries.^[4][13] Landmark's revenue surpassed $100 million in 2018, with profits of about $5 million.^[2][4] The organization has 500 employees, and about 7,500 volunteers, an unusually large number of volunteers for a for-profit company.^[2][5] Their use of volunteers prompted three separate investigations by the United States Department of Labor, which concluded without requiring Landmark to make any changes to their practices.^[2]: 1

Business consulting

In 1993 Landmark started a subsidiary named Landmark Education Business Development (LEBD),^{[citation needed]} (later renamed to the Vanto Group) which uses the Landmark methodology to provide consulting services to businesses and other organizations.^[6] LEBD became the Vanto Group in 2008.^[14]

Controversial marketing practices

Landmark does not use advertising to reach potential customers, but instead repeatedly pressures participants during their courses to recruit relatives, friends, and acquaintances as new clients.^{[1][2][3][4][5][11][15][16]} This complete reliance on word-of-mouth advertising to market its programs has been described by reporters variously as: "evangelical",^[4] having "a Ponzi taste,"^[16] "a quasi-pyramid scheme,"^[1] and including a "hard, hard sell."^[3]

Accusations of being a cult

Landmark has faced accusations of being a cult.^{[2][4][17][18]} Several commentators unrelated to Landmark have stated that because it has no single central leader, is a secular (non-religious) organization, and it tries to unite (and re-unite) participants with their family and friends (rather than isolate them) that it does not meet many of the characteristics of a cult.^{[2][4][17][19]}

Landmark has threatened and pursued lawsuits against people who have called or labeled it such, including individuals (clinical psychology professor Margaret Singer), magazines (Elle, Self, and Now) and organizations (Cult Awareness Network).^[2][5][20] After Singer wrote a book, Cults in Our Midst, in which she mentioned Landmark as a controversial New Age training course, Landmark sued Singer.^[20] The suit was resolved when Singer agreed to provide a sworn statement that Landmark is not a cult or sect.^[20] Singer stated that she would not recommend the group to anyone, and would not comment on whether Landmark used coercive persuasion for fear of legal recrimination from Landmark.^[20] In 1997, Landmark sued Cult Awareness Network (CAN) after they made statements alleging or implying that Landmark was a cult.^[20] That suit was resolved when CAN stated that it has no evidence that Landmark is a cult.^[20]

In 2004, it was revealed that Landmark had paid French anti-cult expert Jean-Marie Abgrall to "audit" them.^[21][22] Landmark had been listed as a cult by the Parliamentary Commission on Cults in France 1995 list of cults; displeased by their designation, they contacted Abgrall to have them removed from the list.^[21][22] Abgrall wrote a report on the organization arguing that they were not a cult, arguing that they were a "harmless organization", though did conclude by recognizing that the group may have had some warning signs.^[21][22] Following his report they were removed from the list, and Abgrall was paid €45,699.49 by Landmark from the period of 2001 to 2002.^[21][22] Abgrall complained in 2004 when interviewed by Le Parisien that this had only been revealed to block his involvement in the ongoing Order of the Solar Temple cult trial, and that he had no conflict of interest as he "wrote an unfavorable report and paid my taxes."^[21][22]

In June 2004, Landmark filed a 1 million dollar lawsuit against Rick Alan Ross's Cult Education Institute, alleging that postings on the institute's websites which characterized Landmark as a cultish organization that brainwashed their clients damaged Landmark's product.^[19] In December 2005, Landmark filed to dismiss its own lawsuit with prejudice, purportedly on the grounds of a material change in case law after the publication of an opinion in another case, Donato v. Moldow, regarding the Communications Decency Act of 1996, even though Ross wanted to continue the case in order to further investigate Landmark's educational materials and history of suing critics.^[19] Ross stated that he does not see Landmark as a cult because they have no individual leader, but he considers them harmful because subjects are harassed and intimidated, causing potentially unsafe levels of stress.^[19]

Courses

Many large companies and government agencies have paid for and encouraged their employees to take Landmark's classes.^[4][1]

Andrew Cherng, the founder and co-CEO of Panda Express, has said that Landmark aided his company's success.^{[4]: 1 [23]} He has strongly encouraged his employees and all managers to take Landmark's classes.^[23] Chip Wilson, the founder of Lululemon Athletica, is a follower of Landmark's principles, and has directed his companies to pay for employees to attend Landmark's classes.^[24][25][3]

Some of Landmark's courses require participants to start a community project.^{[2]: 1 [26][27]}

Landmark Forum

Landmark's entry course, the Landmark Forum, is the default first course for new participants and provides the foundation of all Landmark's other programs. The Landmark Forum takes place over three consecutive days plus an evening session (generally Friday, Saturday, Sunday, and Tuesday evening.)^[28] The Forum is attended in a group varying in size between 75 and 250 people. Landmark arranges the course as a dialogue in which the Forum leader presents a series of proposals and encourages participants to take the floor to relate how those ideas apply to their own individual lives.^[29] Course leaders set up rules at the beginning of the program and Landmark strongly encourages participants not to miss any part of the program.^[17] Attendees are also urged to be "coachable" (open minded to the course's concepts) and not just be observers during the course.^[11][17][30]

Various ideas are proposed for consideration and explored during the course. These include:

• There can be a big difference between the facts and events in a person's life and the meaning, interpretation, and significance the person gives to or makes up about those events.^[29][31] The course proposes that people frequently conflate facts with their own interpretations of what occurred and, as a result, create self-inflicted suffering and a loss of effectiveness in their lives.
• Meaning is a function of language, something people make up, rather than something intrinsic to life or occurrences. By articulating differently in a given context, people can alter the meaning they create and experience a greater degree of effectiveness in how they deal with events.^[30]
• In learning to perceive self-created meaning, people begin to see that assumptions they have made about who they are in life are actually shaped by limitations they have made up in response to past circumstances or events. This realization allows participants to articulate new meanings that are free of self-imposed constraints. The Forum goes on to train participants in actualizing these new possible meanings by sharing them with people in their lives. This creates a supportive social environment for achieving one's dreams and goals.^[30][32]
• The term "new possibilities" means something different from the common definition as something that may happen. Rather, the term refers to a here-and-now opportunity to be differently or take new action, free of constraints from the past.^[32]
• A person's behavior is often governed by a perceived need to look good and be right, and people are often unaware of how their behaviors are shaped by these needs.^[17][31]
• When people have persistent complaints that are accompanied by unproductive fixed ways of being and acting,^[33]

During the course, participants are encouraged to call friends and family members with whom they feel they have unresolved tensions,^[17] and to take responsibility for their own behavior.^[34]

The evening session follows closely on the three consecutive days of the course and completes the Landmark Forum. During this final session, the participants share information about their results and bring guests to learn about the Forum.^[33]

A 2011 Time article stated that "Landmark has been criticized for delving into the traumas of largely unscreened participants without having mental-health professionals on hand."^[16]

Reception

Scholars

Sociologist Eileen Barker and sociologist of religion James A. Beckford both classified Landmark and its predecessor organization est as a "new religious movement" (NRM).^{[35][18][36][37][38]} Some scholars have categorized Landmark or its predecessor organizations as a "self religion" or a (broadly defined) new religious movement (NRM).^{[39][40][41][42][43][44]} Others question some aspects of these characterizations.^[45][46][47]

Renee Lockwood, a sociology of religion researcher at The University of Sydney described Landmark as a "corporate religion" and a "religio-spiritual corporation" because of its emphasis on teaching techniques for improvement in personal and employee productivity, which is marketed to businesses as well as government agencies.^[48] Sociologist of religion Thomas Robbins says that Landmark could be considered an NRM.^[49] George Chryssides, a researcher on NRMs and cults said: "est and Landmark may have some of the attributes typically associated with religion, but it is doubtful whether they should be accorded full status as religious organizations."^[50]

Stephen A. Kent, professor of Sociology and an expert in new religious movements, stated in 2014 that Landmark's business is "to teach people that the values they have held up until now have held them back; that indeed they need a new set of values and this group [Landmark] can provide those new sets of values ... I don't know of any academic research that verifies that kind of perspective" and while some individuals feel "cleansed" or "invigorated" by Landmark's training, others may feel violated by the pressure put on them to reveal their innermost secrets to strangers during Landmark's training sessions.^[15]

Landmark maintains that it is an educational foundation and denies being a religious movement.^[39][51]

Large Group Awareness Training study

Main article: Evaluating a Large Group Awareness Training

In 1985, a group of psychology researchers studied participants of the Forum, (a Large Group Awareness Training course) and compared their outcomes to a control group of non attendees. They published their results in the book Evaluating a Large Group Awareness Training. They found that participants had a short-term increase in internal locus of control (the belief that one can control their life), but found no long-term positive or negative effects on individuals' self-perception.

Reporters

In his review of the Landmark Forum, New York Times humorist Henry Alford wrote that he "resented the pressure" placed on him during a session, but sardonically noted that "two months after the Forum, I'd rate my success at 84 percent."^[6] Time reporter Nathan Thornburgh, in his review of The Landmark Forum, said "At its heart, the course was a withering series of scripted reality checks meant to show us how we have created nearly everything we see as a problem" and "I benefited tremendously from the uncomfortable mirror the course had put in front of me."^[16]

Amber Allinson, writing in The Mayfair Magazine describes Landmark's instructors as "enthusiastic and inspiring". Her review says that after doing The Landmark Forum, "Work worries, relationship dramas all seem more manageable", and that she "let go of almost three decades of hurt, anger and feelings of betrayal" towards her father.^[31]

Journalist Amelia Hill with The Observer witnessed a Landmark Forum and concluded that, in her view, it is not religious or a cult. Hill wrote, "It is ... simple common sense delivered in an environment of startling intensity."^[17]

Reporter Laura McClure with Mother Jones attended a three and a half-day forum, which she described as "My lost weekend with the trademark happy, bathroom-break hating, slightly spooky inheritors of est."^[3] Heidi Beedle, writing for the Colorado Springs Independent in 2019 said that "The tangible benefits of Landmark's courses may seem hard to pin down" though community projects do seem to be one, and "One thing is certain: Landmark is a program that is incredibly successful at making people feel good about Landmark."^[2]

France 3 documentary

In 2004, the French channel France 3 aired a television documentary on Landmark in their investigative series Pièces à Conviction.^[52] The episode, called "Voyage Au Pays des Nouveaux Gourous" ("Journey to the land of the new gurus") was highly critical of its subject.^[53] Shot in large part with a hidden camera, it showed attendance at a Landmark course and a visit to Landmark offices.^[54] In addition, the program included interviews with former course participants, anti-cultists, and commentators. Landmark left France following the airing of the episode and a subsequent site visit by labor inspectors that noted the activities of volunteers,^[55] and sued Jean-Pierre Brard in 2004 following his appearance in the documentary.^[56]

The episode was uploaded to a variety of websites, and in October 2006 Landmark issued subpoenas pursuant to the Digital Millennium Copyright Act to Google Video, YouTube, and the Internet Archive demanding details of the identity of the person(s) who had uploaded those copies. These organizations challenged the subpoenas and the Electronic Frontier Foundation (EFF) became involved, planning to file a motion to quash Landmark's DMCA subpoena to Google Video.^[57] Landmark eventually withdrew its subpoenas.^[58][59]

In popular culture

Main article: EST and The Forum in popular culture

In "The Plan," the third episode of the second season of the American drama television series Six Feet Under, est and The Forum are parodied.

See also

• Applied Ontology
• List of large-group awareness training organizations
• Lifespring
• Mind Dynamics

Footnotes

1. Snider, Suzanne (May 1, 2003). "Est, Werner Erhard and The Corporatization of Self-Help". Believer Magazine. Retrieved November 1, 2023.
2. Beedle, Heidi (July 24, 2019). "Landmark Worldwide, the arts community and the big, bizarre business of personal development". Colorado Springs Independent. Archived from the original on July 24, 2019. Retrieved July 8, 2020.
3. McClure, Laura (August 17, 2009). "The Landmark Forum: 42 Hours, $500, 65 Breakdowns". Mother Jones. Retrieved October 13, 2020.
4. Phillips, Caroline (March 1, 2017). "How an American motivational guru is inspiring British businesses". Spear's magazine. Retrieved June 6, 2018. And yet others who claim that it's a cult, brainwashing, and evangelical — about which more later. ... And now to that important question: is it a cult, brainwashing and evangelical? Cross out the first two; tick the third (but not in a literal, bible-bashing way — it's just that there's a lot of American hard sell). The party line is that evangelism is not a corporate approach: they attribute it to the individuals' passion. But I don't buy that. Whipping up the fervour and lurve is how they put bums on seats.
5. Grigoriadis, Vanessa (July 9, 2001). "Pay Money, Be Happy". New York. Some Landmark graduates also volunteer for the company, which has approximately 500 employees and a reported 7,500 unpaid "assistants" (though Landmark puts this number much lower) who answer phones, sign up recruits, and cater to the Forum leaders. ... Though it was rumored that Erhard sold his system for $1, it was later revealed that he received an initial payment of $3 million in addition to an eighteen-year licensing fee that was not to exceed $15 million; Erhard kept the Mexican and Japanese branches of the operation. ... Last year, Landmark had revenues of $58 million, and Rosenberg says the company has bought outright Erhard's license and his rights to Japan and Mexico.
6. Alford, Henry (November 26, 2010). "You're O.K., But I'm Not. Let's Share". New York Times. New York.
7. Pressman, Steven (1993). Outrageous Betrayal: The dark journey of Werner Erhard from est to exile. New York City: St. Martin's Press. ISBN 0-312-09296-2, p. 254. (Out of print).
8. Ney v. Landmark Education Corporation and Werner Erhard, 92-1979 (United States Court of Appeals for the Fourth Circuit 1994-02-02) ("The parties calculated the value of WE&A's assets at $ 8,600,000. Landmark also acquired Erhard's stock in WE&AII, which was valued at $ 1,200,000. Landmark agreed, as payment for the WE&A assets and WE&AII stock, to assume liabilities in the amount of $ 6,800,000 and to pay an additional $ 3 million to Erhard. The agreedon downpayment of $ 300,000 was paid out of the account of WE&AII, whose stock was sold to Landmark. The $ 2,700,000 balance was to be paid by January 30, 1992, but payment was later extended and the due date delayed. Landmark obtained from Erhard a license to present the Forum for 18 years in the United States and internationally with the exception of Japan and Mexico. Erhard retained ownership of the license. The license was not assignable without Erhard's express written consent, and was to revert to Erhard after 18 years. Furthermore, under the Agreement, Erhard was promised 2% of Landmark's gross revenues payable on a monthly basis and, in addition, 50% of the net (pre-tax) profit payable quarterly. Such payments to Erhard were not to exceed a total payment of $ 15 million over the 18 year term of the license.").
9. Marshall 1997.
10. Pressman 1993, pp. 245–246, 254–255.
11. Faltermayer, Charlotte; Woodbury, Richard (March 16, 1998). "The Best of Est?". Time. Archived from the original on May 29, 2007. But outreach was clearly part of the agenda. Pupils were assigned to call or write people with whom they "want to make a breakthrough," thereby introducing others to Landmark. On graduation night participants were encouraged to bring guests, who were then led away to learn more and sign on. From Day 1, attendants were told that for a limited time, the Forum's tuition included a $95 follow-up, "The Forum in Action." The crowd was also repeatedly invited to sign up for the $700 "Advanced Course." Act now and get a $100 discount.
12. "Landmark Company Overview". Landmark Worldwide. Retrieved December 7, 2023. Landmark is a for-profit company 100% owned by over 600 employees through an Employee Stock Ownership Plan (ESOP) and similar international plans. The organization's executive team reports to a Board of Directors that is elected annually by the ESOP.
13. See:

    • LandmarkWorldwide.com. Landmark Fact Sheet. Retrieved on October 22, 2008.
    • LandmarkWorldwide.com. Company History^{[permanent dead link]}. Retrieved on October 22, 2008.
    • Nathan Thornberg April 10, 2011 Change We Can (almost) Believe In. Archived April 1, 2019, at the Wayback Machine
14. (February 1, 2008). "Landmark Education Business Development, LEBD, Changes Name to Vanto Group Archived 2009-04-08 at the Wayback Machine". Reuters. Retrieved on October 22, 2008.
15. Rusnell, Charles; Russell, Jennie (October 17, 2014). "Alberta Health Services staff pressured to attend controversial seminars - Government continued to use Landmark Education despite employee complaints". CBC.ca. Ottawa, Ontario. "They are manipulative, they are controlling, they involve coercive persuasion," said Steve Kent, a University of Alberta sociology professor. Kent is an internationally recognized expert in deviant ideological and religious groups who has studied Landmark and similar organizations for decades.
16. Thornburgh, Nathan (April 10, 2011). "Change We Can (Almost) Believe In". Time. By the end of the course, almost all of us felt giddy with exhaustion and catharsis, but there was a fair amount of pressure to sign up for additional instruction. If we were serious about our transformation, we were told, we would enlist friends and family and even co-workers to take the $495 Forum themselves. It had just enough of a Ponzi taste that I stepped firmly and finally back outside the Landmark circle. (A Landmark executive later told me the company is "committed" to toning down the hard sell.)
17. Hill, Amelia (December 14, 2003). "I thought I'd be brainwashed. But how wrong could I be". The Observer. Since its creation in 1991, Landmark Education has been described variously as a cult, an exercise in brainwashing and a marketing trick cooked up by a conman to sap the vulnerable of their savings. ... Landmark has faced accusations of being a cult, but I saw nothing of that. Far from working to separate us from our families and friends, we were told there was no relationship too dead to be revived, no love too cold to be warmed.
18. Barker, Eileen (2004). "General Overview of the 'Cult Scene' in Great Britain". In Lucas, Phillip Charles; Robbins, Thomas (eds.). New Religious Movements in the Twenty-first Century: Legal, Political, and Social Challenges in Global Perspective. Sociology/Religious studies. New York: Psychology Press. p. 28. ISBN 978-0-415-96577-4. Retrieved June 23, 2021. Erhard Seminars Training (est) and other examples of the human potential movement joined indigenous new religions, such as the Emin, Exegesis, the Aetherius Society, the School of Economic Science, and the Findhorn community in the north of Scotland, and a number of small congregations within mainstream churches were labelled 'cults' as they exhibited some of the more enthusiastic characteristics of new religions and their leaders.
19. Toutant, Charles. "Suits Against Anti-Cult Blogger Provide Test for Online Speech". New Jersey Law Journal. Law.com. Archived from the original on October 6, 2006. Retrieved October 26, 2023.
20. Scioscia, Amanda (October 19, 2000). "Drive-thru Deliverance". Phoenix New Times. Phoenix, Arizona: Phoenix New Times, LLC. Retrieved December 19, 2020. [...] Landmark vigorously disputes the cult accusation and freely threatens or pursues lawsuits against those who call it one ... Landmark also boasts numerous letters from experts stating that it does not meet cult criteria. One such letter comes from Dr. Margaret Singer, professor emeritus of psychology at the University of California at Berkeley, and an expert on cults. Landmark sued Singer after she mentioned the company in her book Cults in Our Midst. Singer says she never called it a cult in her book, but simply mentioned it as a controversial New Age training course. In resolution of the suit, Singer gave a sworn statement that the organization is not a cult or sect. She says this doesn't mean she supports Landmark. "I do not endorse them -- never have," she says. Singer, who is in her 70s, says she can't comment on whether Landmark uses coercive persuasion because "the SOBs have already sued me once." "I'm afraid to tell you what I really think about them because I'm not covered by any lawyers like I was when I wrote my book."
21. Palmer, Susan J. (2011). "Néo-Phare: The First Application of the About-Picard Law". The New Heretics of France: Minority Religions, la Republique, and the Government-Sponsored "War on Sects". Oxford University Press. pp. 161–168, footnote 64. ISBN 978-0-19-973521-1.
22. Vézard, Frédéric (May 28, 2004). "L'embarrassant rapport de l'expert antisectes" [The embarrassing report of the anti-cult expert]. Le Parisien (in French). Retrieved August 27, 2024.
23. "General Tso, Meet Steven Covey". Bloomberg Businessweek. November 18, 2010. Archived from the original on March 6, 2016. Retrieved March 14, 2011. Cherng is an avid consumer of self-improvement programs. ... He has since 2003 been a participant in Life Academy, a Taiwanese organization that follows a "life manual" dedicated to the "advancement of the human spirit." He is a devotee of Stephen Covey's Seven Habits of Highly Effective People, Deepak Chopra's The Seven Spiritual Laws of Success, and Don Miguel Ruiz's Four Agreements. Recently, Cherng has become passionate about the Landmark Forum, a program that utilizes Werner Erhard's EST methodology, which Psychology Today described as one that, "tore you down and put you back together."
24. Sacks, Danielle (April 1, 2009). "Lululemon's Cult of Selling - Lululemon has created a cult following for its yoga gear. Its secret? The Secret, as well as other controversial self-help classics". Fast Company. A cult following is the most coveted accessory in retail, and Lululemon's is even more lustworthy than its Velocity Gym Bag. It wasn't built on the work of some Jobs-ian swami, however, but on the sources of Lulu founder and chairman Chip Wilson's own spiritual awakening. Wilson has mixed a heady self-actualizing cocktail from equal parts Landmark Forum (seminars based on the philosophy of Werner Erhard), the books of motivational business guru Brian Tracy, and Oprah-endorsed best seller The Secret, by Rhonda Byrne. He is now hard at work formalizing them in a Lululemon "internal constitution."
25. Rosman, Katherine (February 2, 2016). "Chip Wilson tries to reinvent himself after his Lululemon turmoil". The Sydney Morning Herald. Punctuality is a central focus of Wilson's. It is also a key principle espoused by the Landmark Forum, a leadership development program based on Werner Erhard's EST curriculum. When Wilson was running Lululemon, the company paid for employees to attend Landmark seminars; Kit and Ace employees enjoy the same benefit. One of the main lessons of Landmark is that punctuality is a strong indicator of personal integrity.
26. "Helping professionals take up community welfare projects". Chennai, India: Hindu Times. September 13, 2010. Retrieved July 8, 2020.
27. "Charity walk to boost anti-suicide initiatives". Bay of Plenty Times. August 20, 2011. Retrieved October 14, 2011. Irene has undertaken the charity event as part of her Landmark Education Self Expression and Leadership course. "I had to set up a community programme of my choice that would make a difference," Irene said.
28. "The Landmark Forum - Personal Development Courses – Landmark Worldwide".
29. Stassen 2008.
30. McCrone 2008.
31. Allinson, Amber (April 2014). "Mind over Matter". The Mayfair Magazine (U.K.). April 2014: 72–73.
32. McCarl, Steven R.; Zaffron, Steve; Nielson, Joyce; Kennedy, Sally Lewis (January–April 2001). "The Promise of Philosophy and the Landmark Forum". Contemporary Philosophy. XXIII (1 & 2). doi:10.2139/ssrn.278955. SSRN 278955.
33. See:

    • ^{[need quotation to verify]};
    • (McCrone 2008);
    • (Odasso 2008).
34. See:

    • (Odasso 2008).
35. Barker 1996, p. 126: "To illustrate rather than to define: among the better-known NRMs are the Brahma Kumaris, the Church of Scientology, the Divine Light Mission (now known as Elan Vital), est (Erhard Seminar Training, now known as the Landmark Forum), the Family (originally known as the Children of God), ISKCON (the Hare Krishna), Rajneeshism (now known as Oslo International), Sahaja Yoga, the Soka Gakkai, Transcendental Meditation, the Unification Church (known as the Moonies) and the Way International."
36. Barker, Eileen (2005). "New Religious Movements in Europe". In Jones, Lindsay (ed.). Encyclopedia of Religion. Detroit: MacMillan. p. 6568. ISBN 978-0028657431. The majority of NRMs [New Religious Movements] are, however, not indigenous to Europe. Many can be traced to the United States (frequently to California), including offshoots of the Jesus Movement (such as the Children of God, later known as the Family); the Way International; International Churches of Christ; the Church Universal and Triumphant (known as Summit Lighthouse in England); and much of the human potential movement (such as est, which gave rise to the Landmark Forum, and various practices developed through the Esalen Institute).
37. Beckford, James A. (2004). "New Religious Movements and Globalization". In Lucas, Phillip Charles; Robbins, Thomas (eds.). New Religious Movements in the Twenty-first Century: Legal, Political, and Social Challenges in Global Perspective. Abingdon and New York: Routledge. p. 256. ISBN 0-415-96576-4. The prospect of a new global order is also central to many variants of the Human Potential and New Age movements and Scientology. All these very different kinds of NRM nevertheless share a conviction that human beings have, perhaps for the first time, come into possession of the knowledge required to free them from traditional structures of thought and action. Hence, the confidence of the Maharishi Mahesh Yogi, founder of Transcendental Meditation, and of Werner Erhard, the founder of est (now largely re-configured as the Landmark Trust)
38. Beckford 2003, p. 156:"[...] post-countercultural religious movements such as Erhard Seminars Training (now the Landmark Forum) [...]."
39. Lockwood, Renee (2011). "Religiosity Rejected: Exploring the Religio-Spiritual Dimensions of Landmark Education". International Journal for the Study of New Religions. 2 (2). Sheffield, England: Equinox Publishing Ltd.: 225–254. doi:10.1558/ijsnr.v2i2.225. ISSN 2041-9511. Retrieved June 23, 2021. Incorporating several eastern spiritual practices, the highly emotional nature of the Landmark Forum's weekend training is such as to create Durkheimian notions of 'religious effervescence', altering pre-existing belief systems and producing a sense of the sacred collective. Group-specific language contributes to this, whilst simultaneously shrouding Landmark Education in mystery and esotericism. The Forum is replete with stories of miracles, healings, and salvation apposite for a modern western paradigm. Indeed, the sacred pervades the training, manifested in the form of the Self, capable of altering the very nature of the world and representing the 'ultimate concern'.
40. Heelas, Paul (1991). "Western Europe: Self Religions". In Sutherland, S.R.; Clarke, P.B. (eds.). The Study of Religion: Traditional and New Religions. London: Routledge. pp. 165–166, 171. ISBN 0-415-06432-5.
41. See:

    • (Ramstedt 2007, pp. 196–197).
42. See:

    • (Bhugra 1997, p. 126);
    • (Chryssides 2006, pp. 197–198);
    • (Lazarus 2008);
    • (Partridge 2004, p. 406).
43. Clarke, Peter B. (2013). "New Religious Movements". In Taliaferro, Charles; Harrison, Victoria S.; Goetz, Stewart (eds.). The Routledge Companion to Theism. Routledge Religion Companions Series. New York: Routledge. p. 123. ISBN 978-0-415-88164-7. Retrieved June 23, 2021. Like the [New Age Movement], many of the Self-religions (Heelas 1991) have been heavily influenced by Asian, and more generally Eastern, ideas of spirituality and divinity and do not acknowledge an external theistic being but rather, use spiritual and psychological techniques to reveal the god within and/or the divine self. The Forum and/or est, whose origins are in the United States (Tipton 1982) holds to the belief that the self itself is god.
44. Clarke, Peter; Sutherland, Stewart, eds. (1988). The World's Religions: The Study of Religion, Traditional and New Religion. Routledge (published 2002). ISBN 978-1-134-92221-5. Retrieved June 23, 2021. [...] the founder of est (the highly influential seminar training established by Erhard in 1971) observes that, 'Of all the disciplines that I studied and learned, Zen was the essential one.
45. Communication for planetary transformation and the drag of public conversations: The case of Landmark Education Corporation. Patrick Owen Cannon, University of South Florida
46. See:

    • (Beckford et al., eds. 2007, pp. 229, 687)^{[need quotation to verify]};
    • (Bromley 2007, p. 48).
47. Education Embraced: Substantiating the Educational Foundations of Landmark Education's Transformative Learning Model Marsha L. Heck International Multilingual Journal of Contemporary Research, 3(2), pp. 149–162 DOI: 10.15640/imjcr.v3n2a14
48. Lockwood, Renee D. (June 1, 2012). "Pilgrimages to the Self: Exploring the Topography of Western Consumer Spirituality through 'the Journey'". Literature & Aesthetics. 22 (1): 108–130. S2CID 142958283. [p111] Yet perhaps a more salient manifestation of this phenomenon exists in the form of corporate religions, groups with a specific religio-spiritual function that are established, managed, and presented as corporations. Representing the ultimate fusion of the sacred and the economic, corporate religion may be interpreted as the latest manifestation of the Human Potential Movement, with groups and practitioners such as Anthony Robbins, Deepak Chopra, and Landmark Education. Within corporate spirituality, the late-modern concept of the internalised sacred is paramount, with the "Self" offering epoch-specific modes of salvation in the form of seminars and spiritual products. The philosophy and praxes of corporate religions are predominantly bound by the ethics of market capitalism and the values of Western consumer culture. To this end, they are often tailored towards improving productivity amongst individuals and employees, and are subsequently marketed not only to individuals, but also to companies and government agencies. [p125] For religio-spiritual corporations such as Landmark Education, all previous ideas and beliefs must be dissolved and washed away in order to create 'nothing,' a clean slate from which truth may arise.
49. Robbins, Thomas; Lucas, Philip Charles (2007). "From 'Cults' to New Religious Movements: Coherence, Definition, and Conceptual Framing in the Study of New Religious Movements". In Beckford, James A.; Demerath, N. Jay (eds.). The SAGE Handbook of the Sociology of Religion. p. 229. ISBN 978-1-4462-0652-2. Retrieved December 19, 2020. [...] many other types of groups have emerged that could fall under the purview of NRM study. We have suggested some of these in the above paragraph. Others might include [...] religio-therapy groups such as Avatar, Mindspring, and Landmark Forum [...].
50. Chryssides, George D. (2001) [1999]. "The Human Potential Movement". Exploring New Religions. Issues in Contemporary Religion. New York: A&C Black. p. 314. ISBN 978-0-8264-5959-6. Retrieved March 23, 2017. [...] est and Landmark [...] have addressed human problems in a radical way, setting super-empirical goals, and addressing what some may regard as a spiritual aspect of human nature (the Core Self, the Source, which is at least godlike, if not divine. est and Landmark may have some of the attributes typically associated with religion, but it is doubtful whether they should be accorded full status as religious organizations.
51. Puttick, Elizabeth (2004). "Landmark Forum (est)". In Partridge, Christopher Hugh (ed.). Encyclopedia of New Religions. Oxford: Lion. pp. 406–407. ISBN 978-0-7459-5073-0.
52. "French Documentary Transcript: "Voyage to the Land of the New Gurus"". May 24, 2004. Archived from the original on September 13, 2009.
53. See:

    • (Roy 2004);
    • (TD 2004);
    • (Tessier 2004).
54. Roy 2004.
55. See:

    • (Lemonniera 2005), French text: "L'Inspection du Travail débarque dans les locaux de Landmark, constate l'exploitation des bénévoles et dresse des procès-verbaux pour travail non déclaré." English translation: "Labor inspectors turned up at the offices of Landmark, noted the exploitation of volunteers and drew up a report of undeclared employment.";
    • (Landmark staff 2004), Landmark's response;
56. Palmer 2011.
57. See:

    • (EFF staff 2011);
    • (Landmark (Art Schreiber) 2006a);
    • (Landmark (Art Schreiber) 2006b);
    • (EFF staff 2007).
58. Landmark Education and the Internet Archive. Electronic Frontier Foundation. Retrieved May 25, 2020 – "In a settlement reached November 29, 2006 Landmark agreed to withdraw the subpoena to Google and end its quest to pierce the anonymity of the video's poster. Landmark has also withdrawn its subpoena to the Internet Archive."
59. Self-Help Group Backs Off Attack on Internet Critic. Electronic Frontier Foundation. Retrieved May 25, 2020 – "A controversial self-help group has backed off its attack on an Internet critic after the Electronic Frontier Foundation (EFF) intervened in the case."

References

Books

• Anderson, Kurt (2007). "Son of EST: The Terminator of Self-Doubt". In Ross, Lillian (ed.). The Fun of It: Stories from The Talk of the Town; The New Yorker. New York: Vintage Books/Random House. ISBN 978-0-375-75649-8.
• Atkin, Douglas (2004). "What Is Required of a Belief System?". The Culting of Brands: Turn Your Customers Into True Believers. New York: Penguin/Portfolio. ISBN 978-1-59184-027-5.
• Barker, Eileen (1996). "New Religions and Mental Health". In Bhugra, Dinesh (ed.). Psychiatry and Religion: Context, Consensus and Controversies. London and New York: Routledge. ISBN 0-415-08955-7.
• Bartley, William W. (1978). Werner Erhard: The Transformation of a Man. New York: Clarkson N. Potter. ISBN 0-517-53502-5.
• Beckford, James A. (2003). Social Theory and Religion. Cambridge: Cambridge University Press. ISBN 0-521-77431-4.
• Beckford, James A.; Demerath, Jay, eds. (2007). The SAGE Handbook of the Sociology of Religion. London: SAGE. ISBN 978-1-4129-1195-5.
• Bhugra, Dinesh (1997). Psychiatry and Religion: Context, Consensus and Controversies. Routledge. ISBN 0-415-16512-1.
• Boulware, Jack (2000). San Francisco Bizarro. New York: Macmillan/St. Martins. ISBN 0-312-20671-2.
• Bromley, David G. (2007). Teaching New Religious Movements. Oxford and New York: Oxford University Press. ISBN 978-0-19-517729-9.
• Chryssides, George (1999). Exploring New Religions. New York: Continuum International Publishing Group.
• Chryssides, George D. (2006). The A to Z of New Religious Movements. Scarecrow Press. ISBN 0-8108-5588-7.
• Clarke, Peter B. (2012). "New Religious Movements". In Taliaferro, Charles; Harrison, Victoria S.; Goetz, Stewart (eds.). The Routledge Companion to Theism. London: Routledge. p. 123. ISBN 978-0-415-88164-7.
• Colman, Andrew M. (2009). A Dictionary of Psychology. Oxford: Oxford University Press. ISBN 978-0-19-953406-7.* Eisner, Donald A. (2000). The Death of Psychotherapy: From Freud to Alien Abductions. Westport, Connecticut: Praeger. ISBN 0-275-96413-2.
• Farber, Sharon Klayman (2012). Hungry for Ecstasy: Trauma, the Brain, and the Influence of the Sixties. Lanham, Maryland: Jason Aronson/Rowman & Littlefield. ISBN 978-0-7657-0858-8.
• Gastil, John (2010). The Group in Society. Los Angeles: SAGE. ISBN 978-1-4129-2468-9.
• Goldwag, Arthur (2009). Cults, Conspiracies, and Secret Societies. New York: Vintage/Random House. ISBN 978-0-307-39067-7.
• Conway, Flo; Siegelman, Jim (1995). Snapping: America's Epidemic of Sudden Personality Change. New York: Stillpoint. ISBN 0-9647650-0-4.
• Koocher, Gerald P.; Keith-Spiegel, Patricia (2008). Ethics in Psychology and the Mental Health Professions: Standards and Cases. New York: Oxford University Press. ISBN 978-0-19-514911-1.
• Palmer, Susan (2011). The New Heretics of France: Minority Religions, la Republique, and the Government-Sponsored War on Sects. Oxford UP. ISBN 978-0-19-987599-3.
• Paris, Joel (2013). Psychotherapy in an Age of Narcissism: Modernity, Science, and Society. New York: Palgrave Macmillan. ISBN 978-0-230-33696-4.
• Partridge, Christopher; Puttick, Elizabeth (2004). New Religions: A Guide. Oxford University Press, USA. ISBN 0-19-522042-0.
• Pressman, Steven (1993). Outrageous Betrayal: The Dark Journey of Werner Erhard from est to Exile. New York: St. Martin's. ISBN 0-312-09296-2.
• Ramstedt, Martin (2007). "New Age and Business: Corporations as Cultic Milieus?". In Kemp, Daren; Lewis, James R. (eds.). Handbook of the New Age. Brill Handbooks on Contemporary Religion. Vol. 1. Leiden: BRILL. p. 196. ISBN 978-90-04-15355-4.
• Richardson, James T. (1998). "est (THE FORUM)". In Swatos, Jr., William H. (ed.). Encyclopedia of Religion and Society. Walnut Creek, California: AltaMira. ISBN 0-7619-8956-0.
• Rupert, Glenn A. (1992). "Employing the New Age: Training Seminars". In Lewis, James R.; Melton, J. Gordon (eds.). Perspectives on the New Age. Albany, New York: SUNY Press. ISBN 0-7914-1213-X.
• Saliba, John A. (2003). Understanding New Religious Movements. Walnut Creek, California: Rowman Altamira. p. 88. ISBN 978-0-7591-0355-9.
• Sharot, Stephen (2011). Comparative Perspectives on Judaisms and Jewish Identities. Detroit, Michigan: Wayne State University Press. ISBN 978-0-8143-3401-0.
• Wright, Stuart (2002). "Public Agency Involvement in Government–Religious Movement Confrontation". In Bromley, David G.; Melton, J. Gordon (eds.). Cults, Religion, and Violence. Cambridge: Cambridge University Press. ISBN 0-521-66898-0.

Journals

• Schneider (1995). "Der Pädagogische Bereich als Operationsfeld für Psychokulte". 20 Jahre Elterninitiative. e.V.. University of Tubingen, Theologische Abteilung: 189–190. ISBN 3-927890-23-5. ISSN 0720-3772.

Web sources

• Landmark (Art Schreiber) (May 3, 2005). "Declaration of Arthur Schreiber; US District Court, New Jersey; Civil Action No.04-3022(JCL)" (PDF). CEI. Cult Education Institute. Retrieved January 27, 2015.
• Landmark (Art Schreiber) (2006a). "Landmark's letter to the Internet Archive" (PDF). eff.org. Electronic Frontier Foundation. Retrieved January 23, 2015.
• Landmark (Art Schreiber) (2006b). "Landmark's letter to Google" (PDF). eff.org. Electronic Frontier Foundation. Retrieved January 23, 2015.
• Landmark staff (February 1, 2008). "Landmark Education Business Development, LEBD, Changes Name to Vanto Group". PRNewswire. Archived from the original on January 20, 2018. Retrieved October 22, 2008.
• Landmark staff (2002). "Landmark Education Celebrates 11 Years of Business and Growth". Landmark Education. San Francisco, California. Archived from the original on September 27, 2007. Retrieved October 22, 2008.
• Landmark staff (2002). "Overview". Landmark Education. San Francisco, California. Archived from the original on August 3, 2002. Retrieved January 24, 2015.
• Landmark staff (2004). "Landmark Education – Droit de Répons – France 3". Landmark Education (in French). San Francisco, California. Archived from the original on July 21, 2011. Retrieved October 23, 2008.
• Landmark staff (2014). "Overview". Landmark Education. San Francisco, California. Archived from the original on July 21, 2013. Retrieved October 22, 2014.
• Landmark staff (2014). "Landmark Fact Sheet". Landmark Worldwide. San Francisco, California. Archived from the original on July 21, 2013. Retrieved January 22, 2015.
• Landmark staff (2015). "The Landmark Advanced Course". Landmark Worldwide. Retrieved January 17, 2015.

• CASS staff (2003). "LP/LLC Information". California Secretary of State. Sacramento, California: California. Archived from the original on January 31, 2008. Retrieved October 23, 2008.
• CASS staff (1987). "Entity Number C1197599". California Secretary of State. Sacramento, California: California. Archived from the original on November 29, 2014. Retrieved October 23, 2008.
• EFF staff (2011). "Landmark and the Internet Archive". eff.org. Electronic Frontier Foundation. Retrieved January 23, 2015.
• EFF staff (2007). "EFF and Internet Archive response to Landmark" (PDF). eff.org. Electronic Frontier Foundation. Retrieved January 23, 2015.
• Office of International Religious Freedom (2005). "International Religious Freedom Report 2005: Austria". Washington, D.C.: U.S. Dept. of State, Bureau of Democracy, Human Rights and Labor. Retrieved August 28, 2013.
• Office of International Religious Freedom (2006). "International Religious Freedom Report 2005: Sweden". Washington, D.C.: U.S. Dept. of State, Bureau of Democracy, Human Rights and Labor. Retrieved August 28, 2013.

News articles

• ABC News staff. "Defence workers trained by 'cult'". ABC News. Sydney, NSW. Retrieved January 29, 2015.
• Bass, Alison (March 3, 1999). "The Forum: Cult or comfort?". The Boston Globe. The New York Times Company.
• Bauder, Don (August 7, 1994). "Firm Turns to est Guru; Still Slides". Union-Tribune. San Diego.
• Dewan, Shaila (May 3, 2010). "Hired to Bring Order, Kings' Adviser Brings Peace". The New York Times. Retrieved November 2, 2010.*Gordon, Suzanne (December 1978). "Let Them Eat est". Mother Jones. San Francisco, California. Retrieved December 8, 2014.
• Faltermayer, Charlotte (June 24, 2001). "The Best of est?". Time Magazine. New York. Retrieved December 8, 2014.
• Grigoriadis, Vanessa (July 9, 2001). "Pay Money, Be Happy". New York Magazine. New York City. Retrieved September 6, 2014.
• Hellard, Peta (June 11, 2006). "Stress Fear in $700 Child Forum: WA children as young as eight who attend "life-changing" coaching sessions by a controversial US company could have difficulty with their schoolwork afterwards, according to experts". Sunday Times. Perth, Western Australia: News Corporation.
• Hukill, Traci (July 15, 1998). "The est of Friends". Metroactive. Archived from the original on January 23, 2009. Retrieved January 23, 2015.
• Kornbluth, Jesse (March 19, 1976). "The Fuhrer over EST". New Times. New York: Hirsch.
• Lazarus, Baila (April 11, 2008). "Attain Freedom from the Past". Jewish Independent.
• Lemonniera, Marie (May 19, 2005). "Chez les gourous en cravate". Le Nouvel Observateur (in French). Archived from the original on January 21, 2009. Retrieved December 7, 2008.
• Marshall, Jeannie (June 27, 1997). "The est in the Business: That old seventies personal growth fad has been resurrected and retooled, and it's coming soon to a corporation near you". National Post: Saturday Night. Toronto, Ontario.
• McClure, Laura (July–August 2009). "The Landmark Forum: 42 Hours, $500, 65 Breakdowns; My lost weekend with the trademark happy, bathroom-break hating, slightly spooky inheritors of est". Mother Jones. San Francisco, California. Retrieved December 8, 2014.
• McCrone, John (November 22, 2008). "A Landmark Change". The Press Supplement. Christchurch New Zealand.
• Mullally, Una; Burke, John (July 31, 2005). "Labour senator promotes group classified in France as 'cult-like'". Sunday Tribune. Dublin Ireland.
• Odasso, Diane (June 5, 2008). "My Landmark Experience". Huffington Post. Retrieved December 9, 2009.
• Palme, Christian (June 3, 2002). "Landsting köpte kurs av Landmark". Dagens Nyheter. DN.SE. Archived from the original on August 7, 2011. Retrieved April 18, 2012.
• Rolfe, Peter (March 9, 2008). "We Pay for Seminars: TAXPAYERS are picking up the bill to send police officers and bureaucrats on a controversial personal enlightenment course". Sunday Herald Sun. Melbourne, Victoria.
• Roy, Anne (May 24, 2004). "France 3: L'investigation prend du galon". L'Humanité (in French). Retrieved September 21, 2014.
• D'Souza, Christa (July 13, 2008). "Sex Therapy". The Times. London.
• Stassen, Wilma (September 11, 2008). "Inside a Landmark Forum weekend". Health 24. Retrieved October 2, 2019.
• TD (May 24, 2004). "Une secte démasquée grâce à la caméra cachée". Le Parisien (in French). Retrieved September 21, 2014.
• Tessier, Odine (May 20, 2004). "Voyage au pays des nouveaux gourous". Le Point (in French). Archived from the original on December 13, 2014. Retrieved September 21, 2014.

Further reading

• Rayman, Graham (May 20, 2008). "Suit Against Sperm-Bank Firm Claims Sexual Harassment and Cult-Like Behavior". The Village Voice. New York. Archived from the original on August 3, 2008.
• Logan, David C. (1998). Transforming the Network of Conversations in BHP New Zealand Steel: Landmark Education Business Development's New Paradigm for Organizational Change (Case 1984-01). USC Marshall School of Business.

External links

• Official website