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Beverage company From Wikipedia, the free encyclopedia
Frucor is a Japanese-owned beverage company operating in Australasia, and headquartered in Auckland, New Zealand. The company is known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina.[3] Frucor has joint partners PepsiCo, Danone, and Sanitarium so their products are marketed by Frucor.
| |
| Company type | Subsidiary |
|---|---|
| Industry | Beverage |
| Founded | 1962 |
| Founder | NZ Apple and Pear Board |
| Headquarters | , |
Area served | New Zealand Australia Netherlands Spain United Kingdom Argentina Sweden Indonesia Japan |
Key people | Darren Fullerton (CEO), Tsutomu Santoki (CFO) |
| Products | V Energy Drink, Mizone, Just Juice, Pepsi, Pepsi Max, Boss Coffee, Maximus, Rockstar, Gatorade, NZ Natural, FreshUp, Mountain Dew, 7 Up, The Real McCoy, h2go, Ribena, Lucozade, G-Force, Up & Go [1] |
| Services | Distributor and Manufacturer of Non-Alcoholic Beverages |
Number of employees | 800 (as of 2014)[2] |
| Parent | Suntory |
| Website | www |
Frucor was founded by New Zealand Apple and Pear Board in 1962 and released their first product, Fresh Up.[4][5] In 1978, New Zealand Olympic track runner John Walker endorsed the Fresh Up product, with the catchphrase "Fresh Up – it's got to be good for you'".[6] Frucor was owned by New Zealand Apple and Pear Board until 1998, when it was purchased for $50 million by Pacific Equity Partners.[7] In 1999 Frucor became the exclusive bottler for Pepsi products in New Zealand.[8] In 2000 Frucor launched V in the UK and Ireland manufactured in the Netherlands.[9]
In 2001, Forbes named Frucor in its Top 20 Companies of 2002.[10] In January 2002, Groupe Danone purchased Frucor[11] for $294 million after bidding since October 2001[12] and being rejected by Frucor in the beginning.[13] That same year, Frucor acquired the Australian fruit juice company Spring Valley from Bonlac Foods (now Fonterra).[14]
In 2007, Frucor partnered with MySpace to host a job promotions campaign with participants Rolling Stone, Billabong. The collaboration with MySpace and the job promoters was the first of its type in Australia.[15] In October 2008, Groupe Danone sold Frucor to Japanese company Suntory for over €600 million.[16]
In January 2011, Frucor launched the V brand in Spain,[3] where by June, was already being sold in 8,000 outlets.[4]
In 2013, Frucor sponsored the IGN Australia Black Beta Select Awards.[17] In June 2017 Frucor Beverages was renamed Frucor Suntory to align better with its parent company Suntory.[18]
Frucor Suntory's diversified portfolio of products includes carbonated soft drinks, spring water, sports drink and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea and alcohol. Frucor Suntory distributes a number of sparkling, still and other non-alcoholic beverages. Some of these include:[19]
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