Jack Link's
American snack company / From Wikipedia, the free encyclopedia
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Link Snacks, Inc., better known as Jack Link's Protein Snacks, or simply Jack Link's, is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986,[3] using his great-grandfather's recipes.[4] They are known for their "Messin' with Sasquatch" ads.[5]
Industry | Food manufacturing |
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Founded | Minong, Wisconsin, United States (1986; 38 years ago (1986)) |
Founder | John 'Jack' Link |
Headquarters | Minong, Wisconsin, United States of America[1] |
Area served | Worldwide |
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Products | |
Website |
In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest including in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Underwood, Iowa; and its marketing office in Minneapolis.[6][7]
On April 1, 2014, Jack Link's acquired Unilever's meat snack division[8] in an attempt to expand its consumer base into Europe. The acquisition includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.
In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.
In 2019 Jack Links acquired the Golden Island brand from Tyson Foods.[9]