Happy hour
Marketing term for a sales promotion of alcoholic drinks / From Wikipedia, the free encyclopedia
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"Happy Hour" redirects here. For other uses, see Happy Hour (disambiguation).
"Cocktail hour" redirects here. For other uses, see Cocktail hour (disambiguation).
Happy hour is a marketing term for a time when a venue such as a restaurant or bar offers reduced prices on alcoholic drinks. Discounted menu items like appetizers are often served during happy hour. This is a way for bars and restaurants to draw in more business before or after peak business hours.