Brokered programming
Model where a show's producer pays a broadcaster for air time / From Wikipedia, the free encyclopedia
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"Blocktime" redirects here. For other uses, see Block time.
Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot commercials. A brokered program is typically not capable of garnering enough support from advertisements to pay for itself, and may be controversial, esoteric or an advertisement in itself.