Bozell

For other uses, see Bozell (disambiguation).

Bozell^[2][3] is an American full-service public relations and advertising agency in Omaha, Nebraska.^[4]

Bozell

Industry	Advertising, Public relations
Founded	1921 as Bozell & Jacobs, Inc.[1]
Founders	Leo B. Bozell[1] Morris Jacobs[1]
Headquarters	Omaha, Nebraska, U.S.

History

Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.^[1] In 1985, the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhardt to form Bozell, Jacobs, Kenyon & Eckhardt.^[5] In 1992 the firm shortened its name to Bozell Worldwide.^[6] From 1986 to 1993, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who contributed significantly to the turnaround of Chrysler Corporation.^[7][8][9]

Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as:

• "Pork. The Other White Meat"^[10]
• "Corinthian leather"^[11]
• "Genesis does what Nintendon't"
• "The Old Home Fill-er-up and Keep On-a-Truckin' Café"

In 1997, Bozell was acquired by True North, holding company for FCB.^[12] The New York Times described the combination as the sixth largest advertising company.^[13]

In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company, renamed using the historic Bozell & Jacobs name, and continued as an independent shop again; other units of the conglomerate continue as Bozell.^[14]

In 2013, Bozell proclaimed on their website Women’s Business Enterprise National Council (WBENC) certification for being 50+% woman-owned.^[15]

Leadership

• Leo Bozell (co-founder)
• Morris Jacobs (co-founder)
• Charles Peebler Jr.
• Leo-Arthur Kelmenson
• William Ward White

• David Bell

See also

• Gonzalo Tassier

References

1. Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. Advertising Age
2. Philip H. Dougherty (December 3, 1986). "Ex-Bozell Executives Form Own Agency". The New York Times.
3. John Mcdonough (April 8, 1996). "Bozell at 75". Advertising Age. pp. C1–C32.
4. "Bozell".
5. "Lorimar Buying Bozell & Jacobs For $40 Million". Chicago Tribune. June 13, 1985. Retrieved January 18, 2017.
6. Stuart Elliott (May 27, 1992). "A Shake-Up For Bozell". The New York Times. will be consolidated into one, called Bozell Worldwide.
7. Vitello, Paul (September 3, 2011). "Leo-Arthur Kelmenson, Ad Man Who Helped to Save Chrysler, Dies at 84". The New York Times. ISSN 0362-4331. Retrieved July 19, 2022.
8. "A Unique Tribute to a Great Man – Bozell". bozell.com. Retrieved July 19, 2022.
9. "Members". advertisinghall.org. Retrieved July 19, 2022.
10. Podsada, Janice (September 22, 2016). "Omaha-based ad agency Bozell is still going strong after 95 years". Omaha World-Herald. Retrieved January 18, 2017.
11. Kiley, Richard. No Such Thing As Corinthian Leather in the Cordoba. "Bloomberg Business Week". Bloomberg L.P. United States of America, 2009-01-15. Accessed: 2010-09-25. Archived from the original on 2010-09-25. "It’s also worth noting that “rich Corinthian leather” was an invention of a Bozell copywriter..."
12. "Ace Consolidates Account With Bozell In Chicago". AdWeek. December 8, 1997.
13. Courtney Kane (August 1, 1997). "Another Madison Avenue independent finds a buyer: Bozell, Jacobs plans to join True North". Advertising Age. True North Communications Inc., the world's seventh-largest agency holding company, said yesterday it had agreed to buy the 14th-largest, Bozell, Jacobs, Kenyon & Eckhardt
14. Trevor Jensen (December 3, 2001). "Bozell Back Where It All Started". AdWeek. Retrieved November 27, 2018.
15. "Bozell Earns National Womens Business Certification". August 8, 2013.

External links

• Official website