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Bobo brand
From Wikipedia, the free encyclopedia
"Bobo Brand" is an informal name used to refer to a product that is sold inexpensively under an unpopular brand name. These products are perceived as inferior to better-known brands. Though they are less expensive, they are often not lower quality.
![]() | This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. (June 2021) |
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The expression "Bobo brand" does not refer to a specific brand. It describes a lifestyle: an action of consumption that ratifies the membership to the Bobo group.