Bartell Group
Radio broadcasting company / From Wikipedia, the free encyclopedia
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The Bartell Group, later known as Bartell Broadcasters, Bartell Family Radio, Macfadden-Bartell, and the Bartell Media Corporation, was a family-owned company that owned a number of radio stations in the United States during the 1940s through the 1960s.
Family members involved in the radio operations included five siblings, Gerald "Jerry" Bartell, Melvin Bartell, Lee Bartell, David Bartell, Rosa Bartell Evans, and one sibling-in-law, Ralph Evans. Several of them got their start in while attending the University of Wisconsin and participating in the operations of university-owned station WHA. They entered the radio business with Milwaukee station WEXT in 1947, on the belief that between them they had expertise in law, engineering, music, writing, and acting, all of which would prove useful in the field. Some of the more well-known stations the Bartell Group owned include WOKY in Milwaukee, Wisconsin, KCBQ in San Diego, California, KRUX 1360 in Phoenix, Arizona, and Spanish-language WADO in New York City. The family also owned a few television stations, including WMTV-TV in Madison, Wisconsin and Telecuraçao and Telearuba in the Caribbean. The family members left the radio business in 1968, but the Bartell Media Corporation name carried on into much of the 1970s.
The Bartell Group was an important broadcasting entity during the post-World War II era and helped pioneer the Top 40 radio format. Three of the Bartell family members have been inducted into the Wisconsin Broadcasters Hall of Fame.