Aztec was a chocolate bar produced by Cadbury's from 1967.[2] It was made of nougat and caramel covered with milk chocolate and was sold in a deep purple wrapper.[3] The Aztec was created by Cadbury's to compete with the Mars Bar, but it was discontinued in 1978.[4]
| Product type | Chocolate bar |
|---|---|
| Owner | Cadbury |
| Country | United Kingdom |
| Introduced | 1967 |
| Discontinued | 1978 |
| Tagline | A feast of a bar[1] |
The Aztec was briefly revived as Aztec 2000 in 2000, but was discontinued again soon after.[5][6]
The Moro is a similar Cadbury product, first sold in New Zealand in the 1960s, that was a much more successful competitor to the Mars Bar.[7]
References
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