Audit Bureau of Circulations (UK)
British non-profit organisation / From Wikipedia, the free encyclopedia
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The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards (such as those set by JICWEBS[1]).
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Founded | 14 October 1931 |
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Founder | ISBA (Society of British Advertisers) |
Focus | Newspaper and magazine circulation |
Website | www |
Established in 1931 by the Society of British Advertisers (an organisation which later became ISBA[2]), ABC is a founder member of the International Federation of ABCs[3] and was the first UK Joint Industry Currency (JIC) for the media industry. JICs are owned by the industry to provide transparent and independent audience measurement for each medium.[4]
In May 2020, the board of the ABC voted to allow national newspaper publishers the option to ‘opt out’ of reporting their circulation figures publicly.[5]