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Valassis
From Wikipedia, the free encyclopedia
Valassis Communications, Inc. is a Livonia, Michigan-based company that provides media and marketing services in the United States, Europe, Mexico, and Canada. It is one of the largest coupon distributors/processors in the world. Since 2020, Valassis has been unified under parent corporation, Vericast. Vericast is a non BBB accredited business with a B- rating, and 94 complaints about unrequested and unrelenting deliveries of the Save publication.
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Valassis headquarters in Livonia, Michigan | |
Company type | Subsidiary (since 2014) |
---|---|
Industry | Advertising |
Founded | 1970; 54 years ago (1970) |
Headquarters | , United States |
Parent | M&F Worldwide |
Website | valassis |
Valassis companies include Valassis Digital, Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch and NCH Marketing Services, Inc. It has approximately 7,000 employees in 28 states and nine countries.
Valassis has relationships with more than 15,000 advertisers worldwide in various industries, including automotive, consumer electronics, consumer packaged goods, financial services, franchise food, grocery, specialty retail, and telecommunications. Valassis produces a mailer disguised as a newspaper called Savedotcom, in which they opt customers into subscriptions without consent. Savedotcom offers an opt out request but does not honor opt out requests as evident by their social media pages, in which every post contains numerous complaints about endless unrequested deliveries.
In February 2014, Harland Clarke Holdings, a subsidiary of M&F Worldwide, completed purchase of Valassis for approximately $1.8 billion. Before this, Valassis had been a publicly traded corporation.