Nielsen Holdings
American information, data and measurement company / From Wikipedia, the free encyclopedia
Not to be confused with Nielsen Norman Group.
Nielsen Holdings plc (or Nielsen) is an American information, data and market measurement[4] firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
Quick Facts Trade name, Company type ...
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The Nielsen Company | |
Company type | Private |
NYSE: NLSN | |
ISIN | GB00BWFY5505 |
Industry | Media |
Founded | August 24, 1923; 100 years ago (1923-08-24) |
Founder | Arthur Nielsen |
Headquarters | New York City, U.S. |
Key people | David Kenny (executive chairman) Karthik Rao (CEO)[1] Warren Jenson (CFO)[2] |
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Owner | Elliott Investment Management |
Number of employees | c.ā15,000 (December 2021)[3] |
Subsidiaries | Gracenote, 4INFO, AGB Nielsen Philippines, Rhiza, Nielsen Media Research, The Demand Institute |
Website | nielsen |
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Two major subsidiaries are Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data.
The company was listed on the New York Stock Exchange and used to be a component of the S&P 500.[4]