Marketing management
Practical application of marketing in organizations / From Wikipedia, the free encyclopedia
Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.[citation needed][1][2][3] Compare marketology,[4] which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".[5]
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