Gorilla (advertisement)
Television advertisement by Cadbury / From Wikipedia, the free encyclopedia
Gorilla is a British advertising campaign launched by the advertising agency Fallon London on behalf of Cadbury Schweppes in 2007, to promote Cadbury Dairy Milk brand chocolate. The centrepiece of the campaign was a 90-second television and cinema advertisement, supported by related media purchases in billboards, magazines and newspapers, as well as sponsored events and an organised internet presence (contracted out to Hyper).[1] The total cost of the campaign is estimated at £6.2 million. The central television advertisement was created and directed by Juan Cabral and starred the actor Garon Michael.
Agency | Fallon London |
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Client | Cadbury Schweppes |
Language | English |
Running time | 90 seconds |
Product |
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Release date(s) | 31 August 2007 (television) |
Directed by | Juan Cabral |
Music by | Phil Collins ("In the Air Tonight") |
Starring |
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Production company | Blink Productions, London |
Produced by | Matthew Fone Nicky Barnes (agency producer) |
Country | United Kingdom |
Budget | £6.2 million (campaign) |
Followed by | Airport Trucks |
Official website | http://www.aglassandahalffullproductions.com/ |
The advertisement, which first appeared on British television on 31 August 2007, has since appeared in Canada, Australia, South Africa and New Zealand, among other countries, to popular acclaim. A version uploaded to the video sharing website YouTube received 500,000 page views in the first week after the launch.[2] The polling company YouGov reported that public perception of the brand had noticeably improved in the period following the launch, reversing the decline experienced in the first half of 2007.