React Media, LLC
American media company founded by Benny and Rafi Fine / From Wikipedia, the free encyclopedia
React Media, LLC (also known as React; formerly as Fine Brothers Productions, Inc.,[1] Fine Brothers Entertainment, Inc.,[2] FBE, Inc.,[3] and FBE, LLC[4]) is an American reacting, digital media and entertainment company founded by brothers Benny Fine (born March 19, 1981) and Rafi Fine (born June 9, 1983), creators and media entrepreneurs. React Media produces the React video series, their several timed-spoiler series, narrative web series, and created a "transmedia" sitcom on YouTube, MyMusic.
This article has an unclear citation style. (January 2024) |
Formerly |
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Industry | Video production |
Genre | Entertainment |
Founded | December 13, 2011; 12 years ago (2011-12-13) in California, U.S. |
Founders |
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Owner |
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Website | reactmedia |
The Fines began creating content in 2003. React Media's YouTube channels include REACT, FBE Official, and People vs Food.[lower-alpha 1] The company also produces channels on Facebook (FBE, FBE Shows, Do They Know It, What Would My Kid Do, and Reverse Ratings), Snapchat (Try Not To and React) and Instagram's IGTV. React has produced multiple shows (React to That, Celebs React, Six Degrees of Everything, Emo Dad, and Sing It!), and released F the Prom, their sole feature film, in 2017.
FBE has over eight billion views and over 32 million subscribers. Because of the controversy over an attempt to license and trademark the term "React", as well as the names of their series, React Media's channels lost hundreds of thousands of subscribers in early 2016.[5] In 2020, the company became embroiled in allegations by both current and former employees of systemic and casual racism in the workplace, as well as the way in which they presented their content.