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Direct marketing
Model of communicating discounts and other sales offers / From Wikipedia, the free encyclopedia
Not to be confused with Direct selling.
For distribution and retail sales of comic books, see direct market.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected[1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.[1][2]
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Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses.
The prevalence of direct marketing and the unwelcome nature of some communications[3] has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out.[4]