DEKA (New Zealand)
Defunct New Zealand general merchandise store chain / From Wikipedia, the free encyclopedia
DEKA was a nationwide chain of general merchandise stores in New Zealand. It was launched in 1988 by L.D. Nathan, which split its supermarket and general merchandise divisions. In 1992 ownership of DEKA shifted to the Farmers Trading Company, which had until then been a competitor. As a result of unsustainable financial losses, all DEKA stores were either closed or converted to Farmers stores in 2001.
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Quick Facts Industry, Founded ...
Industry | Retail |
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Founded | 1988 |
Defunct | 2001 (2001) |
Fate | Rebranded to Farmers |
Successor | Farmers |
Area served | New Zealand |
Owner | Farmers Trading Company |
Website | Archived official website at the Wayback Machine (archived 2001-05-18) |
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