Wario Land: Shake It — Amazing Footage!
2008 video game advertisement / From Wikipedia, the free encyclopedia
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Wario Land: Shake It — Amazing Footage! is a YouTube advertisement for the 2008 Wii video game Wario Land: Shake It! in which the protagonist Wario does various large-impact actions and collecting items, causing the surrounding YouTube webpage to be destroyed bit by bit while these items accumulate around the page. The video was directed by staff from the marketing company Goodby, Silverstein & Partners and produced by Jennifer Wilson of the production company Mike Kellogg. It was eventually taken down and replaced by a documentary-style advertisement for the 2009 Wii game Punch-Out!!, created by the same company.
Agency | Goodby, Silverstein & Partners |
---|---|
Client | Nintendo |
Language | English |
Media | YouTube |
Product | |
Release date(s) | 2008 |
Directed by | Jeff Goodby Rich Silverstein Bryan Houlette Erik Enberg |
Production company | Mike Kellogg |
Country | United States |
The video advertisement was successful among YouTube users, journalists, and marketing professionals, while earning 4 million views on YouTube in its first month. The advertisement received multiple awards and recognition, particularly for having inspired future advertisements by other companies. Its removal was regarded as disappointing by GameZone staff due to only being able to see it now in non-interactive re-uploads.