Pushtimarg
Vaishnava tradition of Hinduism founded by Vallabha / From Wikipedia, the free encyclopedia
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The Puṣṭimārga or Pushtimarg (lit. 'Path of Nourishing, Flourishing'), also known as Vallabha Sampradāya, is a sect of Vaishnavism. It was founded in the early 16th century by Vallabha (1479–1531) and was later expanded by his descendants, particularly Viṭṭhalanātha. Pushtimarg adherents worship Kr̥ṣṇa, and tradition follows universal-love-themed devotional practices of youthful Krishna which are found in the Bhagavata Purana and those related to pastimes of Govardhana Hill.[1][2][3]
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The Puṣṭimārga sampradāya subscribes to the Śuddhadvaita philosophy of Vallabha. According to this philosophy, Krishna is considered to be the supreme being, the source of everything that exists and the human soul is imbued with Krishna's divine light and spiritual liberation results from Krishna's grace.[4] Kr̥ṣṇa is worshipped in the sect through sevā, whose svarūpas or idols are meticulously and lavishly served and entertained with food, drink, music, and art in which his daily routine as a youth in Braj is recreated.
The followers of this tradition are called Pushtimargis[5] or Pushtimargiya Vaishnavas.[6] It has significant following in Indian states of Rajasthan and Gujarat, as well as its regional diaspora around the world.[1][7] The followers in Gujarat tend to be of the Bhāṭiā, Luhānā, Baniā, Māravāḍī, and Kaṇabī Paṭela castes.[8] The Shrinathji Temple in Nathdwara is the main shrine of Pushtimarg, which traces its origin back to 1669.[7][9]