SelvaRey Rum
From Wikipedia, the free encyclopedia
SelvaRey Rum is a premium U.S.-based rum brand, co-owned by Bruno Mars,[1] whose aged, single estate White, Chocolate, Coconut, and Owner's Reserve Rums are distilled in Pesé, Panama, by Master Blender Francisco 'Don Pancho' Fernandez in antique copper column stills.[2]
Quick Facts Company type, Industry ...
Company type | Private |
---|---|
Industry | Distilled beverages, imports |
Founded | Los Angeles, CA (Origin: Pesé, Panama) |
Key people | Seth Gold, Marc Gold, Robert Herzig, Bruno Mars |
Products | Rum |
Website | www.selvarey.com |
Close
Pronounced Sel-Vuh-Ray, the brand name translates loosely from Spanish to 'King of the Jungle,' a nod to 'Don Pancho' Fernandez carving his distillery and sugarcane fields out of the Panamanian wilderness.
Mars created the brand's package and concept, Tropical Luxury Wherever You Are.[3][4]
SelvaRey is currently distributed in the United States, Japan, and Greater China.[5]