Meat & Livestock Australia
From Wikipedia, the free encyclopedia
Meat & Livestock Australia (M&LA) is an independent company which regulates standards for meat and livestock management in Australian and international markets. Headquartered in North Sydney, Australia;[1] M&LA works closely with the Australian government, and the meat and livestock industries.[2][3][4] M&LA has numerous roles across the financial, public and research sectors.[clarification needed][5][6] The M&LA corporate group conducts research and offers marketing services to meat producers, government bodies and market analysts alike.[7][8][9][10] Forums and events are also run by M&LA aim to provide producers with the opportunity to engage with other participants in the supply chain.[11][12]
Meat & Livestock Australia | |
Company type | Limited by guarantee |
Industry | Meat industry, livestock industry |
Founded | 1998 |
Headquarters | North Sydney, Australia |
Key people | Managing Director: Jason Strong |
Revenue | A$ 269.7 million (2019–20) |
Number of employees | 333 (2020) |
Subsidiaries | Integrity Systems Company, MLA Donor Company |
Website | https://www.mla.com.au |
The M&LA corporate group is led by Meat and Livestock Limited (M&LA Ltd.), which is the parent company of two subsidiaries that have diverse roles in the meat and livestock industry.[13] The Integrity System Company (ISC) and the MLA Donor Company (MDC) are wholly owned subsidiaries of M&LA.[14][15] Numerous studies into Australia's livestock production and marketing are funded or operated by M&LA.[2][3][16] The corporate group also participates in environmental initiatives alongside government authorities and other research bodies, which aim to address the contribution of the livestock industry to climate change in Australia.[17][18]
In its research and data analysis capacity, M&LA generates the Eastern Young Cattle Indicator (EYCI)[19][20] and supports the implementation of Meat Standards Australia (MSA) in the Australian meat industry.[21] M&LA also conducts educational programs regarding the production and consumption of red meat.[7][22][23][24] Statutory obligations which have been imposed upon M&LA by the Australian government, require the corporate group to undergo regular independent reviews of its performance and efficiency.[25][26][27] Marketing campaigns are produced by M&LA to promote red meat consumption; however, many advertisements have been subject to criticism, regarding cultural appropriation and discrimination allegations.[28][29][30][31]
The Coronavirus (COVID-19) outbreak has disrupted economic markets and production globally.[32] The COVID-19 pandemic has also impacted the revenue of the M&LA corporate group.[33][34] In the 2019–20 financial year, M&LA produced an overall revenue of A$269.7 million.[35][36] M&LA experienced a 0.1% drop in revenue compared to the 2018–19 financial year, in which the corporate group accumulated a total revenue of A$269.9 million.[36][37][38][39]