Kraft Television Theatre
1947-1958 anthology drama television series / From Wikipedia, the free encyclopedia
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Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.[1] In January 1948, it moved to 9pm on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J. Walter Thompson advertising agency, the live hour-long series offered television plays with new stories and new characters each week,[2] in addition to adaptations of such classics as A Christmas Carol and Alice in Wonderland. The program was broadcast live from Studio 8-H at 30 Rockefeller Plaza, currently the home of Saturday Night Live.
Kraft Television Theatre | |
---|---|
Also known as | Kraft Mystery Theatre |
Genre | Anthology drama |
Narrated by | Ed Herlihy (1947-55) Charles Stark (1955) |
Theme music composer | Norman Cloutier |
Country of origin | United States |
Original language | English |
No. of seasons | 11 |
No. of episodes | 650 |
Production | |
Camera setup | Multi-camera |
Running time | 48ā52 minutes |
Production companies | J. Walter Thompson Agency Talent Associates |
Original release | |
Network | NBC |
Release | May 7, 1947 (1947-05-07) ā October 1, 1958 (1958-10-01) |
Beginning October 1953, ABC added a separate series (also titled Kraft Television Theatre), created to promote Kraft's new Cheez Whiz product. This series ran for sixteen months, telecast on Thursday evenings at 9:30pm, until January 1955. After Kraft cancelled the second show, the second show changed its sponsor to become Pond's Theatre on ABC-TV from March 1955, while the original Kraft Theatre continued on NBC-TV.