Ideal Toy Company
Defunct American toy company / From Wikipedia, the free encyclopedia
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Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy,[1] Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy.[2] The company is also known for selling the Rubik's Cube.
Quick Facts Formerly, Company type ...
Formerly |
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Company type | Private (1908–82) Subsidiary (1982–97) |
Industry | Entertainment |
Founded | 1908 |
Founders | Morris Michtom Rose Michtom |
Defunct | 1997; 27 years ago (1997) |
Fate | Merged with Mattel in 1997, becoming a brand |
Headquarters | , |
Key people | Abraham Katz, Lionel A. Weintraub, Joseph C. Winkler |
Products | |
Brands | |
Parent |
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